PPC Consultant managing Google Shopping Ads campaigns while collaborating with various stakeholders. Providing guidance and solutions for clients to maximize their advertising performance.
About the role
- Performance Marketing Manager at Aircall developing paid marketing campaigns across various channels in North America. Focused on optimizing regional and global campaign performance through data analysis.
Responsibilities
- Lead the planning and execution of paid marketing campaigns across various channels (Google, Bing, LinkedIn, Meta, Reddit, etc.)
- Set campaign objectives, target audience, and achieve budget targets.
- Monitor, analyze, and optimize campaign performance using data from tools like Looker, Google Analytics, HubSpot, and Salesforce.
- Make data-driven decisions to optimize campaigns, drive performance, and maximize Return on Ad Spend (ROAS).
- Stay on top of ad spend and deliver strong ROI while adhering to allocated budgets.
- Own performance reporting from top-of-funnel through lead and pipeline generation, delivering regular readouts to the NA Sales Director, General Manager, and marketing leadership.
- Conduct root cause analysis on performance trends and translate findings into clear, actionable recommendations for senior stakeholders.
- Collaborate with marketing and sales stakeholders to identify opportunities for growth, experimentation, and optimization.
- Manage purchase orders and forward invoices from ad platforms to the finance team accurately and on time, in compliance with internal policies and vendor agreements.
- Stay current on industry trends and best practices across all ad platforms and channels.
Requirements
- 5+ years experience in performance marketing, digital marketing, or demand generation, with at least 1 year in the B2B software industry.
- Strong analytical skills with the ability to work across raw and structured data sources (Excel, Looker Studio, Google Analytics, etc.) to surface insights and drive decisions.
- Proven ability to communicate performance results and strategic recommendations to senior leadership and cross-functional stakeholders, both verbally and in writing.
- Experience developing high-performing ad content and creative in collaboration with cross-functional teams.
- High attention to detail when working with financial data, performance data, and campaign setup across platforms.
- Strong organizational skills with the ability to manage multiple projects simultaneously.
- Intellectually curious mindset with a desire to seek out opportunities for improvement and optimization.
Benefits
- Medical, dental, and vision insurance is 100% covered
- 401k plan with company matching!
- Unlimited PTO — take the time you need to come to work feeling great!
- Wellness, internet, and childcare reimbursements
- Generous parental leave policy
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