PPC Specialist managing campaigns across Google Ads and Bing Ads for an internationally acclaimed multi - asset broker. Focus on optimization and performance reporting to drive results.
About the role
- Senior Demand Generation Manager driving global demand generation strategy for Snowflake's observability platform. Overseeing integrated campaigns to increase marketing performance and pipeline growth.
Responsibilities
- Oversee the planning, execution and optimization of campaigns to deliver on aggressive pipeline targets.
- Develop, execute, and measure multi-channel integrated demand generation campaigns, including webinars, 3rd party syndication, ABM, PPC, Remarketing, virtual events, workshops, email marketing, content marketing and paid advertising.
- Set key performance indicators (KPIs), track engagement, and analyze attribution to ensure the success of ongoing integrated campaign activities. Communicate program results and performance with the sales and marketing teams.
- Develop multi-touch omnichannel nurture to engage prospects and move them through the funnel.
- Implement testing methodologies to enhance the demand creation process. Use A/B testing to optimize performance, and share best practices with the larger stakeholder teams.
- Oversee keyword research and website content for increased visibility in search (Google) and AI platforms (ChatGPT, Gemini). Optimize SEO, and GEO to drive relevant traffic to the website.
- Identify keywords (including long-tail keywords) that we can bid on, create SEM ads, and optimize them to drive high quality traffic and leads to the website.
- Leverage AI for all aspects of campaign creation. Pilot new channels and platforms to increase conversion rates and stay ahead of the Marketing technology curve. Effectively build stories/plays by slicing and collating existing content such as webinars, whitepapers, and blogs.
- Oversee end-to-end execution of objectives from initial planning, socialization, advocacy, execution, and reporting. Work closely with SDR, Sales, Content, PMM, Field and other stakeholders within and outside the organization.
Requirements
- Minimum 5 years of experience developing & executing integrated marketing campaigns.
- BA/BS in Marketing, Computers, or related field is required.
- Understanding of the observability and software audience.
- Experience program-managing large-scale webinars and virtual events.
- Demonstrated track record of driving significant growth in demand and pipeline.
- Experience growing a database organically.
- Experience working with third-party developer publications.
- Extensive marketing tech stack experience including Marketo, Salesforce, ON24, Bizzabo or virtual event platforms, Mutiny, 6Sense, Intellimize and more.
- Excellent written communication skills: you will be developing direct response copy for email and landing pages.
- The ability to learn new technologies, products and systems quickly.
- Expertise in understanding data, telling stories and executing across channels to create a customer-focused experience.
- Experience with understanding traditional, digital and emerging channels to create demand.
Benefits
- Competitive salary
- Health insurance
- Paid time off
- Professional development opportunities
- Flexible work arrangements
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