Senior Director of Consumer Insights leading advanced analytics and market strategy for Shake Shack. Focusing on consumer research to drive brand growth and guest experience.
About the role
- Field Marketing Manager driving growth in DACH market for Agicap, utilizing various marketing strategies and collaborating with local teams.
Responsibilities
- Plan and manage marketing campaigns to drive lead generation in the DACH market
- Utilise a mix of marketing channels to build awareness and progress prospects through the funnel
- Collaborate with headquarters to execute localised performance marketing campaigns and strategically place content in diverse media
- Optimise new and existing partnerships with the Partnerships team
- Manage field and regional events, both virtual and in-person, including logistics and speaker coordination
- Communicate plans and details across teams to build strong relationships and alignment
- Analyse KPIs and insights to target prospects effectively and optimize campaign performance
- Stay informed on industry trends to target messaging effectively
- Refine activities to maximise ROI and focus on demo and MRR (monthly recurring revenue) generation
- Collaborate with sales teams to ensure effective enablement and follow-up
- Cultivate the AGICAP brand as a leading authority in cash flow management software in the DACH market
- Independently manage projects, including customer video testimonials, from requirements gathering to completion
Requirements
- Fluency in German, with strong business proficiency, English required as well
- 3-5 years of experience in a rapidly evolving environment, preferably within the B2B SaaS sector, with a focus on mid-market companies
- A highly sales-oriented mindset
- Exceptional project management abilities coupled with excellent communication skills.
- Ambitious, goal-driven, and hands-on approach to tasks
- Proven ability to work both independently and in a structured manner, effectively managing multiple tasks simultaneously
- Enthusiastic team player dedicated to achieving collective success
- Experience of working with complex teams and across multiple geographies and cultures
Benefits
- Flexible work arrangements
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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