Senior Marketing Analyst optimizing CRM integrations and digital campaigns within a hybrid work setup. Collaborating across teams to enhance data-driven marketing strategies.
Responsibilities
Implement and monitor tracking and integrations between the CDP, CRM and digital channels;
Support the operation and evolution of Afya's CRM and CDP platforms, with a focus on Braze and Segment, contributing to the creation of automated journeys, intelligent segmentation and system integrations;
Create and optimize personalized segmentation and journeys at scale;
Support the standardization of events and attributes for user unification;
Use analytics tools (Google Analytics, Mixpanel, Power BI) to generate actionable insights;
Contribute ideas for campaign optimization and A/B testing;
Collaborate with Marketing, Product and Data teams on the execution of Martech projects;
Document and standardize operational best practices, ensuring team scalability;
Serve as the link between data and operations, translating information into concrete actions;
Lead high-impact tactical projects with autonomy and minimal supervision.
Requirements
Previous experience in CRM, automation and analytics;
Knowledge of CDPs and familiarity with integrations via APIs;
Analytical skills to generate insights and make data-driven decisions;
Strong communication skills to work with different areas and cross-functional teams;
Hands-on, proactive and results-oriented profile;
Knowledge of SQL or data manipulation tools;
Experience in A/B testing, digital campaign optimization and personalization;
Experience with CDPs and CRMs at scale;
Understanding of data architecture applied to marketing;
Hands-on experience with Braze and Segment;
Experience with audience orchestration, journey personalization and integrations between martech tools.
Benefits
Meal allowance / meal voucher;
Flexible hours and allocation options (for remote positions);
Commuter allowance (for hybrid or on-site positions);
Profit sharing (PLR);
Multi-benefits: Flexible benefit via Flash Card to use as you prefer;
Gympass / Wellhub;
Psicologia Viva (online platform for sessions with psychologists and nutritionists);
Health and dental insurance;
Life insurance;
Extended parental leave (up to 6 months for mothers and 20 days for fathers);
Rede D'Ór: support and important information for mother and baby health through a network of accredited nurses;
Partnership with your local SESC (varied programming in education, health, culture, leisure and social assistance);
Birthday day off (one day of leave to take on the day of or during your birthday month);
Platform with a variety of courses to enhance your knowledge (UCA);
Language academy (AIA);
Leadership development program;
Mentoring program for Afya Women (MMA);
Discount on undergraduate and postgraduate courses at Afya educational units.
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