Hybrid Senior Martech Analyst

Posted 4 hours ago

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About the role

  • Senior Marketing Analyst optimizing CRM integrations and digital campaigns within a hybrid work setup. Collaborating across teams to enhance data-driven marketing strategies.

Responsibilities

  • Implement and monitor tracking and integrations between the CDP, CRM and digital channels;
  • Support the operation and evolution of Afya's CRM and CDP platforms, with a focus on Braze and Segment, contributing to the creation of automated journeys, intelligent segmentation and system integrations;
  • Create and optimize personalized segmentation and journeys at scale;
  • Support the standardization of events and attributes for user unification;
  • Use analytics tools (Google Analytics, Mixpanel, Power BI) to generate actionable insights;
  • Contribute ideas for campaign optimization and A/B testing;
  • Collaborate with Marketing, Product and Data teams on the execution of Martech projects;
  • Document and standardize operational best practices, ensuring team scalability;
  • Serve as the link between data and operations, translating information into concrete actions;
  • Lead high-impact tactical projects with autonomy and minimal supervision.

Requirements

  • Previous experience in CRM, automation and analytics;
  • Knowledge of CDPs and familiarity with integrations via APIs;
  • Analytical skills to generate insights and make data-driven decisions;
  • Strong communication skills to work with different areas and cross-functional teams;
  • Hands-on, proactive and results-oriented profile;
  • Knowledge of SQL or data manipulation tools;
  • Experience in A/B testing, digital campaign optimization and personalization;
  • Experience with CDPs and CRMs at scale;
  • Understanding of data architecture applied to marketing;
  • Hands-on experience with Braze and Segment;
  • Experience with audience orchestration, journey personalization and integrations between martech tools.

Benefits

  • Meal allowance / meal voucher;
  • Flexible hours and allocation options (for remote positions);
  • Commuter allowance (for hybrid or on-site positions);
  • Profit sharing (PLR);
  • Multi-benefits: Flexible benefit via Flash Card to use as you prefer;
  • Gympass / Wellhub;
  • Psicologia Viva (online platform for sessions with psychologists and nutritionists);
  • Health and dental insurance;
  • Life insurance;
  • Extended parental leave (up to 6 months for mothers and 20 days for fathers);
  • Rede D'Ór: support and important information for mother and baby health through a network of accredited nurses;
  • Partnership with your local SESC (varied programming in education, health, culture, leisure and social assistance);
  • Birthday day off (one day of leave to take on the day of or during your birthday month);
  • Platform with a variety of courses to enhance your knowledge (UCA);
  • Language academy (AIA);
  • Leadership development program;
  • Mentoring program for Afya Women (MMA);
  • Discount on undergraduate and postgraduate courses at Afya educational units.

Job title

Senior Martech Analyst

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

No Education Requirement

Tech skills

Location requirements

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