Chef de projet marketing communication for AFNOR Group, focused on regional communication and marketing strategies. Driving projects in the areas of sustainability and social impact in Normandy and beyond.
Responsibilities
Lead regional communications for the Brittany, Pays de la Loire and Normandy regional delegations
Define and implement the relationship marketing and communications strategy for these regions
Design multichannel communication plans (digital, press, events, public relations)
Write and supervise the production of content (articles, newsletters, product sheets, social posts, videos)
Set up acquisition and retention campaigns
Produce regular reporting and recommend continuous improvement actions
Monitor market trends and conduct competitive intelligence
Requirements
Bachelor's to Master's degree (Bac+3 to Bac+5) in communications, marketing, business school or equivalent
Proven successful experience in communications/marketing project management
Rigorous, organized, autonomous and able to work in a project-based mode with diverse stakeholders
Excellent writing skills, a pedagogical approach and strong interpersonal skills are essential
Proficient with digital tools (CMS, email marketing platforms, analytics, social media)
Knowledge of marketing tools and the ability to use data to optimize activities
Benefits
Remote work, flexible hours and support schemes
Training, career development and internal mobility
A dynamic team life: events, collective initiatives and social gatherings
Committed CSR policy: inclusion, equality and accessibility at the core of our practices
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