Consulting Manager delivering high - quality assignments in health and social care sectors for Crowe. Engaging in business development and maintaining effective client relationships in a hybrid working environment.
About the role
- Enterprise Business Web Strategy Senior Manager at Adobe, supporting the development and optimization of web strategies across business objectives. Collaborating with teams to enhance customer engagement and site performance.
Responsibilities
- Support the execution of enterprise objectives for the website, using insights from opportunity assessments, competitive analyses, and performance data
- Collaborate with teams across Enterprise Marketing to identify and distill marketing and campaign objectives into specific web requirements
- Support teams across the enterprise through coordination that promotes timely delivery of web projects and campaigns
- Partner with content strategy teams, ensuring that the website’s content is user-centric and optimized for SEO/GEO, and provides meaningful value to users
- Work closely with creative and UX teams to deliver web pages optimized for user experience, accessibility, and mobile responsiveness
- Advocate for standards in UI/UX, ensuring the website is intuitive, efficient, and easy to navigate
- Solid understanding of Adobe’s Enterprise business while identifying customer needs for exploration, learning, engagement, and community by applying user insights, journeys, and persona research
- Partner with data analysts and the Web team to enhance customer-level measurement and drive BACOM site performance, engagement, and business impact
Requirements
- Demonstrated experience in web strategy, web development or digital marketing in a high-tech environment
- Skills related to web marketing, SEO/GEO, web UX/UI, content management systems, and project management
- Bachelor or equivalent experience
- Ability to prioritize and support decision-making in uncertain situations
- Ability to balance multiple projects simultaneously and meet deadlines in a fast-paced environment
- Motivated self-starter who builds energy and clarity while holding empathy for the end user experience and your coworker community that delivers those experiences
- Experience communicating with senior leaders as needed, with the ability to tailor messaging appropriately.
Benefits
- Comprehensive benefits programs
- Professional development opportunities
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