Student working in Sales at an AI startup that rethinks the returns process in e - commerce. Involves identifying potential customers and engaging with them effectively.
About the role
- Principal Go-to-Market Innovation Manager at Adobe developing AI-driven marketing capabilities and leading cross-functional initiatives. Collaborating to align GTM strategies for enterprise customers with data analytics.
Responsibilities
- Develop AI-Driven Marketing Capabilities: Collaborate on initiatives to develop agentic capabilities for Adobe’s GTM practitioners. Scope use cases and translate data into actionable insights and next-best-action recommendations. Support Proof-of-Concept testing to improve agentic capabilities and recommendations.
- Foster Integrated GTM Strategy & Alignment: Drive strategic alignment and cohesion between Marketing, BDR and Sales, including rigorous definition and distribution of key value props, target segments, accounts and personas, and areas of highest revenue potential.
- Data Driven Problem-Solving: Use analytics to build efficiency and effectiveness into our marketing model. Create advanced marketing measurement capabilities. Build predictive models to optimize ROI, spend, and targeting.
- Translate Account, Persona, & Content Strategy and Actionable Insights: Use data to devise metrics, solve problems and influence executive decision-making. Contribute to the creation and evolution of marketing scorecards and dashboards.
- Cross-Functional Leadership: Lead cross-functional workstreams with stakeholders across Enterprise Marketing, PMM, Sales, Content Strategy, ACS, and DX Products to drive alignment and execution. Foster a culture of collaboration, innovation, and continuous improvement.
- Vision-setting and Storytelling: Paint the future of our GTM strategy: nurture early ideas into compelling visions. Define ‘what’s in it for me’ and why the time for change is now. Demystify incredibly complex topics at multiple altitudes.
Requirements
- 8 - 10+ years of experience including experience in B2B marketing, GTM strategy, or marketing operations, preferably in enterprise SaaS or tech
- Exceptional analytical and quantitative problem-solving skills, including conducting research, analyzing data, developing hypotheses, and synthesizing recommendations
- Ability to develop concepts, build & improve prototypes, and implement scaled solutions
- Excellent communication and storytelling skills
- Proven ability to lead cross-functional initiatives and influence senior leaders
- Familiarity with AI-powered marketing tools, CRM systems, and campaign orchestration platforms
- MBA or equivalent experience preferred
- Comfort navigating ambiguity and driving clarity in fast-paced environments
- Familiarity with AI/ML concepts in marketing or decision sciences
- Management Consulting experience or structured problem-solving background preferred
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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