Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
About the role
- Director of Product Marketing at Steer Health, leading product market strategies and customer advocacy for AI healthcare solutions. Collaborating with product, sales, and customer success teams to define the market category.
Responsibilities
- Own the "AI Workforce for Healthcare" story from category creation to product-level messaging
- Architect product launches across Luna AI, SteerNotes, FastTrackCare, and Revenue Cycle Intelligence
- Know the market cold, build battlecards and positioning frameworks to help sales win
- Partner with the VP GTM to produce one-pagers, ROI calculators, objection-handling guides
- Turn 109 customer organizations into advocates, case studies, and expansion opportunities
- Proactively place Steer in Becker's, Healthcare IT Today, HIMSS, and MGMA conversations
- Own Becker's, HLTH, MGMA, and ViVE - from booth narrative to programming to post-event pipeline sequences
- Define marketing metrics across pipeline contribution, win rates, engagement, and displacement
Requirements
- 7+ years in B2B SaaS product marketing, with at least 3 years in healthcare IT or digital health
- Proven track record owning positioning for both enterprise and mid-market segments simultaneously
- Exceptional writer - executive-grade narrative and punchy sales copy in the same week
- Experience launching an AI or automation product in a regulated industry
- Comfortable operating lean - scrappy when the moment requires it, strategic when it counts
- Has built sales enablement materials that field teams actually reach for
- Experience at a category-creating company, not a fast-follower
- Understands EHR ecosystems - Epic, Athena, eCW are not acronyms you need explained
- Has marketed to both health system C-suite and independent practice operators
- Background touching clinical workflow, revenue cycle, or patient access
- Contributed to a Series A or B investor and analyst narrative, not just customer-facing work
- Thinks in systems - maps a full buyer journey and identifies the 3 highest-leverage points
Benefits
- Health, Vision, Dental and Life Insurance
- 2 weeks PTO + Holidays
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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