Store Manager at Lids overseeing retail store performance and training team members for success. Responsible for driving sales results, managing store operations, and ensuring customer satisfaction.
About the role
- Manager DTC Retail Traffic overseeing traffic-driving strategies across adidas DTC stores in North America. Collaborating with multiple teams to enhance retail performance and visibility.
Responsibilities
- Support the execution and optimization of traffic-driving strategies across adidas Direct-to-Consumer (DTC) stores in North America
- Execute seasonal and always-on traffic-driving tactics in alignment with the overarching North America strategy
- Support development of door-level traffic plans using insights from membership, CRM, and store segmentation data
- Collaborate with CRM and Membership teams to align localized communications with broader messaging and promotions
- Partner with external mall operators to identify and activate localized marketing opportunities (e.g., digital screens, directories, influencer events)
- Provide input on creative CRM briefs to ensure relevance and impact at the store level
- Support retail SEO initiatives by managing local listings and implementing enhancements to increase store visibility across platforms (e.g., Google Business, Yelp)
- Track and report traffic-driving performance using dashboards and KPI frameworks; identify performance gaps and propose optimizations
- Coordinate with field teams, store managers, and regional directors to ensure alignment and visibility on local traffic-driving plans
- Assist in gathering market-level insights and competitor intelligence to inform local marketing strategies
- Support test-and-learn pilots in specific markets to evaluate new traffic-driving levers and report results to senior leadership
Requirements
- Bachelor’s degree in marketing, Business Administration, Retail Management, or related field
- Minimum 3-5 years of experience in retail marketing, brand activation or related roles
- Experience supporting retail or physical store locations in a preferred multi-unit environment
- Ability to work a flexible schedule to meet the needs of the business, including evening, overnight and weekend shifts
- Ability to travel up to 20% of the time
- Solid understanding of retail traffic-driving strategies, local marketing, and CRM principles
- Strong project management skills with the ability to manage multiple campaigns and stakeholder groups
- Ability to synthesize data and draw actionable insights to improve traffic and conversion
- Familiarity with SEO best practices and local listing optimization (Google My Business, Yelp, Apple Maps)
- Comfortable with reporting tools and dashboards (e.g., Excel, Power BI, Google Analytics)
- Strong attention to detail and ability to localize campaigns effectively
Benefits
- Robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options
- Dental, vision, prescription drug coverage
- Adoption, with surrogate and fertility support
- Short and long-term disability
- Basic life and AD&D insurance, which can be supplemented with employee-paid coverage
- 401k plan and Stock Purchase Plan with employer match
- Education assistance
- Generous Leave policies including 12 weeks of paid parental leave
- Annual bonus based on company and personal performance
- Prorated flexible time off in the amount of .4388 hours per day that increases with years of service
- Twelve paid holidays throughout the calendar year
- Service Time Off during milestone years
- Hybrid work policy requiring attendance in the office Monday through Thursday, with flexibility to work remotely on Friday
Job title
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