Marketing Communications Executive at SafetyCulture coordinating communications to drive product adoption. Collaborating with marketing teams and enhancing customer understanding of product value.
About the role
- VP of Marketing at Foods Connected leading global marketing strategy across EMEA, APAC, and North America during a pivotal scale-up phase. Focusing on digital marketing and account-based marketing strategies.
Responsibilities
- Define and own the global marketing vision, strategy, and roadmap aligned with scale-up growth objectives.
- Lead annual and quarterly planning for communications, and customer acquisition budgets, with flexibility to adapt to evolving business needs.
- Oversee global demand generation strategy across all market segments and geographies.
- Partner with Head of Product to define go-to-market positioning, customer segmentation, and value propositions.
- Spearhead go-to-market strategies for new product launches, vertical expansion, and M&A brand integration.
- Demonstrated success in developing and executing account-based marketing (ABM) strategies in collaboration with sales.
- Strong background in product marketing, including go-to-market planning, positioning, messaging, and competitive analysis across multiple verticals.
- Coordinate regional marketing efforts across EMEA, APAC, and North America, ensuring consistency in brand while respecting local market needs.
- Contribute to M&A due diligence by assessing brand strength, market reputation, and marketing capabilities of target companies.
- Build, mentor, and scale a high-performing marketing team with clear KPIs and development pathways.
- Evaluate and implement best-in-class MarTech stack solutions to support scale.
Requirements
- Bachelor’s degree in a related field and 8+ years of progressive marketing leadership experience, including team management and strategic planning.
- 10+ years in B2B Enterprise SaaS marketing, ideally within the Food or Manufacturing sectors.
- Proven success in scaling marketing functions and driving measurable growth in scale-up environments.
- Experience in M&A communications, brand integration, and post-acquisition marketing strategy.
- Demonstrated success in leading global marketing teams and coordinating regional efforts across EMEA, APAC, and North America.
- CIM Diploma or equivalent certification preferred.
- HubSpot or Salesforce: End-to-end campaign automation, lead scoring, segmentation, and reporting.
- Integration with sales pipelines, customer success workflows, and product usage data.
- ZoomInfo, Clearbit, LinkedIn Sales Navigator: Enhance lead profiles, enrich CRM data, and personalise outreach.
- Google Analytics 4 (GA4), Hotjar, Mixpanel, or Heap: Track user behaviour, funnel performance, and conversion paths.
- Execute account-based marketing strategies and coordinate global campaigns.
- Experience marketing SaaS products in regulated B2B industries (e.g. food, manufacturing, or supply chain) is highly desirable.
- Manage multilingual content and ensure consistent brand messaging across markets.
Benefits
- Competitive Base Salary
- Private Healthcare including Dental & Vision
- Clear Career Progression with supported L&D opportunities
- Generous Holiday Package - 25 Days + 10 Public Holidays
- Employee Wellness Program and Classes including Yoga & Circuit Training
Job title
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