Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Dynamic marketing leader developing strategies to enhance retention within the dental independent segment. Collaborating with teams to drive partnerships and meaningful business results.
Responsibilities
- Lead marketing initiatives that support acquisition, activation, usage, and retention of independent dental practices.
- Develop and execute omni-channel marketing plans tailored to independent practices, aligning with both CareCredit and dental business objectives.
- Collaborate with sales leadership to segment and prioritize resources to maximize growth opportunities.
- Develop and present marketing strategies, quarterly business reviews, and annual marketing calendars to stakeholders.
- Leverage research, analytics, and consumer insights to inform marketing strategies and action plans.
- Design and deploy B2B and B2B2C marketing programs that drive new provider and consumer accounts and volume growth.
- Support client education and training programs that empower independent practice teams to enhance customer financial experiences.
- Innovate offers, pricing, and promotional campaigns to increase CareCredit usage and retention.
- Collaborate cross-functionally with H&W marketing functions, analytics, finance, and agency teams to optimize campaign performance and ROI.
- Manage marketing budgets, including forecasting and expense tracking.
- Lead cross-functional projects and drive collaboration across multiple levels of management.
Requirements
- Bachelor’s degree preferred, or equivalent experience with at least 10 years in marketing.
- Minimum of 7 years’ experience developing and executing multi-channel marketing campaigns.
- At least 2 years of client-facing experience in marketing, sales, or business development.
- Experience in consumer marketing.
- Willingness to travel up to 20%.
Benefits
- flexible work arrangements
- annual bonus based on individual and company performance
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Digital Marketing Analyst responsible for social listening and report creation for a global team. Working in a 24/7 environment to monitor and analyze social media trends.
Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
Local Marketing Manager responsible for executing iLOQ’s marketing strategy across key European markets. Focusing on regional growth, brand visibility, and customer engagement initiatives.
Partner Marketing Manager at Benifex developing co - marketing strategies for strategic partners. Overseeing joint initiatives to drive pipeline growth and enhance partner engagement.
Marketing Intern collaborating on omnichannel marketing strategy and influencer management for Love, Bonito. Engaging with various platforms to enhance brand visibility in Singapore.
Join Sanofi's Graduate Programme to gain experience in marketing and commercial strategies while pursuing a university - accredited course. Engage in meaningful projects with international teams.
Marketing Category Manager leading strategic marketing initiatives across EMEA for Ingram Micro. Driving impactful campaigns and ensuring alignment with business goals.
Strategist leading Wealth and Intermediary Client Marketing at Northern Trust. Driving innovation and growth through integrated marketing campaigns across various channels.