Senior Marketing Designer at Alternative Payments creating compelling visual strategies for a scaling FinTech company. Leading design execution and collaborating across teams to enhance marketing funnels.
About the role
- Vice President of Marketing overseeing strategic positioning and growth at Spiria. Leading marketing strategies, supporting sales, and enhancing brand visibility among B2B clients.
Responsibilities
- In collaboration with the executive team, defines the annual marketing plan focused on sales growth and employer brand promotion.
- Conducts a comprehensive assessment of the marketing department and implements an action plan to establish a strong and forward-looking marketing vision.
- Actively supports the sales teams by developing tools, content, and strategies aligned with business objectives to maximize performance and strengthen client impact.
- Leads and guides a multidisciplinary marketing team in alignment with Spiria’s management philosophy and culture.
- Develops and maintains the company’s pricing, service offering, and internal and external communication strategy.
- Designs and manages the marketing budget while monitoring initiative performance and return on investment.
- Oversees the performance of digital channels, including the website, publications, and advertising campaigns.
- Manages relationships with external suppliers and ensures the quality, consistency, and effectiveness of deliverables.
- Oversees the production and distribution of promotional materials, CRM management, and the implementation of client recognition and loyalty programs.
- Actively contributes to fostering an innovative marketing culture built on collaboration, creativity, and operational excellence.
Requirements
- University degree in marketing, communications, business administration, or a related field;
- A minimum of 10 years of experience in marketing, including at least 5 years in a leadership role;
- Excellent communication skills in both French and English, spoken and written;
- Significant experience within a B2B service organization, ideally in a context of transformation or growth;
- Strong experience in marketing planning, budget management, and strategic influence, with the ability to effectively engage stakeholders to maximize commitment and impact;
- Proven ability to support sales in complex or consultative environments;
- Ability to identify business challenges and develop digital marketing strategies that integrate SEO, GEO, CRM data management, and other digital levers to optimize performance and return on investment;
- Actively monitors emerging trends and integrates disruptive opportunities into the marketing strategy;
- Demonstrates a mobilizing leadership style that fosters team development, cohesion, and engagement within a culture of excellence, innovation, and collaboration.
Benefits
- Vacation bank of 3 weeks per year.
- 5 additional fixed days off during the winter holidays.
- Flexible personal days to handle life’s ups and downs.
- Deferred Profit Sharing Plan (DPSP) and RRSP with employer contributions.
- Group insurance with broad coverage.
- Telemedicine and Employee Assistance Program via Telus Health.
- Paid training, certification and association expenses.
- Spiri-Flex reimbursements of $300 per year for health, ergonomics, and connectivity-related expenses.
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