Senior Specialist in Performance Marketing leveraging AI tools for personalization at PayPal. Supporting multiple products and enhancing marketing processes through data analysis and collaboration.
About the role
- Team Lead Demand Generation leading digital marketing strategies and campaign optimizations for DataGuard. Mentoring team members and ensuring alignment with revenue goals in a dynamic environment.
Responsibilities
- You lead and mentor the demand generation team, setting priorities, coaching on best practices, and fostering a culture of experimentation and continuous improvement.
- You design, launch, and optimize campaigns (Google Ads, LinkedIn, email, content syndication, ABM) to drive qualified leads and generate both direct and influenced pipeline.
- You own paid media budgets, ensuring efficient spend, clear ROI, and measurable revenue contribution.
- You drive data-driven decision making by running A/B tests across ads and landing pages, applying attribution modeling, and translating performance metrics into actionable insights.
- You collaborate cross-functionally to ensure campaigns align with buyer personas and revenue goals.
- You leverage AI-first demand gen tools (e.g., ChatGPT, Jasper, Optmyzr) to enhance bidding, copywriting, creative production, reporting, and automation.
- You quickly adapt to market changes, platform updates, and data trends, consistently exploring new channels and tactics for growth.
- You provide clear reporting and insights via campaign dashboards and leadership presentations, ensuring visibility into performance and impact.
Requirements
- Degree in Marketing or a related field; Google Ads or LinkedIn certifications are a plus.
- 5+ years of proven B2B SaaS experience with measurable success in driving pipeline.
- Strong data-driven and analytical mindset.
- Hands-on knowledge of Google Ads and LinkedIn Ads in a B2B setting (SaaS experience is a plus).
- Experience with HubSpot or similar marketing automation and CRM platforms.
- Familiarity with ABM tactics such as firmographic targeting and personalized outreach is a plus.
- Strong ownership and results-oriented mindset.
- Fluent in English; additional EU languages are an advantage.
Benefits
- The right tools and resources to build and lead an ambitious, international team with diverse skill sets.
- Freedom and trust to propose and execute ideas with speed and autonomy, and the ability to make impactful decisions.
- Exposure to strategic management topics and the opportunity to contribute closely alongside leadership and executive peers.
- Rapid development opportunities, attractive performance bonuses, and the chance to strengthen leadership skills and business expertise.
- A stable, forward-looking role within a dynamic scale-up shaping the fast-growing Security & Compliance industry.
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