Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- SEO and Paid Search Specialist focusing on performance marketing and content strategies in-house at Sycurio. Join a growing team specializing in secure digital interactions.
Responsibilities
- Develop and lead the execution of a comprehensive SEO strategy to drive qualified organic traffic and improve search rankings
- Perform in-depth keyword research, gap analysis, competitive analysis, and SEO audits
- Collaborate cross-functionally to manage and implement technical SEO improvements
- Stay current with SEO trends and algorithm updates as well as new and emerging strategies for AI search rankings and visibility
- Develop and manage paid search campaigns (Google Ads, Bing Ads, YouTube, etc.) from strategy to execution
- Perform keyword research, campaign structuring, bid management, and A/B testing
- Write and optimize compelling ad copy and creative for various campaign types (search, display, video, retargeting)
- Continuously optimize for conversions and ROI
- Research, write, and publish SEO-optimized content for blogs, landing pages, and other digital assets
- Create compelling, high-performing content aligned with keyword strategies and buyer intent
- Maintain content calendars and ensure timely execution of publishing schedules
- Audit and update existing content to improve rankings and relevance
- Monitor and report on KPIs across SEO, paid search, and content
- Use data to refine strategies, improve conversion rates, and identify growth opportunities
- Report campaign effectiveness, trends, and forecasts to leadership
- Provide performance reports and insights to stakeholders regularly
- Monitor and report on SEO performance using tools like Google Search Console, Surfer SEO, SEMrush, Ahrefs, and more
Requirements
- 5+ years of hands-on experience in SEO, paid search, and content marketing, preferably in an in-house role
- Demonstrated ability to build and scale integrated search strategies that drive measurable business results (traffic, leads, revenue)
- Advanced understanding of technical SEO, content strategy, and paid search performance optimization
- Proven success in writing and managing high-performing content aligned with SEO goals and user intent
- Deep expertise with tools such as Google Ads, Google Analytics, Search Console, SEMrush, Surfer SEO, Ahrefs, and emerging AI tools
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights
- Experience managing cross-functional projects and collaborating with design, dev, and subject matter experts
- Excellent communication and presentation skills—able to clearly articulate strategy and performance to stakeholders
- Self-directed, highly organized, and comfortable owning projects from strategy through execution
- Familiarity with conversion rate optimization (CRO) and testing frameworks (A/B testing)
- Familiarity with CRO and landing page optimization tools (e.g., Unbounce, Optimizely)
- Background in Enterprise B2B SaaS, CCaaS, Secure Payments
Benefits
- 25 Days Holiday
- Competitive Salary
- Up to 10% Bonus
- 4 x Salary Life Insurance
- General Health Insurance
Job title
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Degree requirement
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