Demand Generation Manager defining benchmarks and leading multi - channel campaigns for Centah's SaaS growth. Collaborating across teams, leveraging AI for automation and impact.
About the role
- Senior Performance Marketing Manager at Jagex leading digital marketing strategy for gaming titles. Focusing on paid media, influencer marketing, and geo-expansion to drive player engagement and revenue.
Responsibilities
- Lead on **RuneScape: Dragonwilds** marketing strategy from early access through to full launch. Plan, execute, and manage paid campaigns across multiple channels.
- Own branding and strategic beat campaign strategy across all Jagex titles, ensuring consistency with overall marketing and creative strategy.
- Build detailed audience segments and customised targeting strategies to enhance user acquisition and re-engagement performance.
- Lead the paid influencer marketing strategy, collaborating closely with the Community team to align organic and paid strategy
- Oversee budget management, optimizing media spend across channels to meet revenue targets and ensure cost efficiency.
- Define and implement geo-expansion strategies, identifying new markets and scaling performance in key regions.
- Lead testing and optimisation, managing A/B tests for creative and landing pages to drive higher conversion rates and engagement.
- Shape our social growth strategy with our Community team.
- Collaborate with our Partnership & Merchandising team on marketing campaigns.
- Utilise data from attribution platforms such as AppsFlyer, Singular, Gamesight, and Google Analytics to drive continual improvements in campaign strategy.
- Report on campaign performance, turning insights into actionable recommendations for both marketing and executive stakeholders.
Requirements
- 5+ years of experience in performance marketing with proven success in gaming.
- Hands-on experience with major ad platforms and marketing channels including Meta, Google Ads, TikTok, and DSPs.
- Experience designing and executing influencer marketing campaigns that drive measurable performance, engagement and brand awareness.
- Results focused, with demonstratable success of driving product growth at scale through paid media campaigns.
- Proficiency with attribution tools such as AppsFlyer, Singular, Gamesight, and Google Analytics.
- Strong problem-solving skills and the ability to interpret complex data into clear, actionable insights.
- Sharp focus on ROI and efficiency, with experience optimising campaigns against departmental and business KPIs.
- Excellent communication skills and experience collaborating across teams on both technical and creative projects.
- Highly adaptable, thriving in a rapidly evolving digital marketing landscape.
- A pragmatic growth mindset, always looking for opportunities to improve, experiment, and overcome challenges.
- Proven ability to operate in a fast-paced, metrics-based environment with autonomy and accountability.
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