Hybrid Senior Paid Performance Marketing Lead

at Nelsons

• Job title: Senior Paid Performance Marketing Lead
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Paid Performance Marketing Lead managing digital media strategy across key markets. Driving brand growth and measurable ROI with full-funnel digital media planning and execution.

Responsibilities

• Oversee Nelsons’ digital media strategy and its execution across key markets.
• Manage full-funnel digital media planning, buying, execution, performance tracking, and continuous optimization across platforms.
• Prove the business case for increased digital investment by demonstrating clear commercial returns.
• Develop and implement full-funnel digital media strategies for brand portfolio.
• Build and manage media campaigns ensuring tight connection between upper and lower funnel activities.
• Plan, execute, and optimize digital marketing campaigns focusing on performance, efficiency, and ROI.
• Manage budget allocations, pacing, and performance across platforms and funnel stages.
• Track KPIs and deliver actionable insights through robust performance dashboards and reporting.
• Partner closely with Regional Marketing Leads and eCommerce Key Account Managers.
• Report to the Group Marketing Director and play an active role in building capability development roadmap for digital marketing.

Requirements

• Proven experience in digital media planning, buying, and optimization — ideally across Meta, YouTube, Google, TikTok and Amazon.
• Strong understanding of performance marketing principles and full-funnel strategy.
• Hands-on experience managing paid media budgets and driving measurable ROI.
• Analytical mindset with proficiency in tracking tools, analytics platforms, and performance reporting.
• Excellent communication and stakeholder management skills across functions and geographies.
• Fluency in French or German language

Benefits

• A 'Rescue Day' each year to use how you need, a duvet day? A spa day? We've got you!
• 25 days holiday per year, plus Bank hols PLUS Christmas shut down - whoop!
• Free products and staff discounts to keep you healthy and happy
• 3pm Friday finishes ALL YEAR ROUND (if you have done your work, obvs!)
• Hybrid and flexible working
• Paid days off to volunteer for some awesome charities
• Cycle to work scheme
• Weekly running club
• Regular socials plus standard stuff such as pensions, eye test vouchers and season ticket loans.