Digital Marketing Strategist managing SEO strategies and cross - channel tactics for clients at POD Marketing, a full - service agency. Contributing to product development and evolution of marketing strategies.
About the role
- Senior Online Marketing Executive optimising digital content for SEO growth at Rentokil Initial. Supporting digital leads with content strategy and on-page optimisation.
Responsibilities
- Create and optimise digital content for SEO growth.
- Support the Digital Leads and Businesses in developing a strong monthly blog strategy.
- Ensure the delivery of content in a timely manner that aligns with SEO-related goals.
- Improve on-page content based on audits conducted by the technical audit team.
- Understand briefs, conduct research, and incorporate SEO best practices.
- Collaborate with cross-functional teams to coordinate campaign briefs and align content with marketing strategies.
- Develop persuasive landing page content for nurture journeys, focusing on conversion.
- Stay informed about industry trends to enhance content performance.
Requirements
- Bachelor's degree in marketing, communications, journalism, or a related field.
- Proven experience in digital content writing, with a strong portfolio of blog articles and web content. (please be prepared to share content portfolio if you make it to interview)
- Excellent command of the English language, with exceptional writing, editing, and proofreading skills.
- Proficiency in WordPress content management system (CMS).
- Sound knowledge of SEO best practices, keyword research, and on-page optimisation.
- Experience in project management and coordinating content production across multiple campaigns.
- Familiarity with email marketing and writing landing page content for nurture journeys.
- Ability to adapt writing style and tone of voice to different brands and target audiences.
- Strong research skills and the ability to understand information from various sources.
- Attention to detail and a commitment to delivering high-quality work.
- Creative mindset with the ability to generate ideas for content optimisation.
- Strong organisational and time management skills, with the ability to prioritise tasks and meet deadlines.
Benefits
- Company contribution to Medical Aid and Pension / Provident Fund
- Opportunity for Growth and Development
- **Employment Equity**
- Rentokil Initial believes in diversity and thus offers all employees opportunities and avoids discrimination in compliance with the Employment Equity Act. Our selection process will therefore give preference to suitably qualified Employment Equity candidates in order to to achieve our Employment Equity numerical targets.
- *Do you love to provide a valued professional service throughout your community? Do you feel like you could do the job well? Apply for the role today!*
Job title
Job type
Experience level
Salary
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Degree requirement
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Location requirements
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