Head of Growth at Oumi, driving AI adoption through company growth strategies across PLS and enterprise motions. Requires high - growth startup experience and senior leadership capability.
PC
Hybrid Senior Marketing Manager, Performance & Growth
Posted 5 months ago
About the role
- Senior Marketing Manager focused on performance marketing and growth strategies for fintech firm. Collaborating cross-functionally to shape demand generation in a new market.
Responsibilities
- You’ll collaborate cross-functionally with Sales, Product, and Founders to align growth tactics with pipeline goals, while leveraging data to fuel experimentation and insights.
- Paid Acquisition: Take full ownership of performance marketing channels, including Google, Meta, LinkedIn, and programmatic.
- ABM Execution: Design and execute account-based marketing campaigns in close alignment with sales - targeting high-value accounts with tailored messaging, content, and tactics.
- Growth Experimentation: Design, run, and analyze A/B tests across the funnel to drive acquisition and lifecycle improvements.
- Funnel Optimization: Build and evolve frameworks to track the user journey from impression to activation and identify bottlenecks.
- Campaign Execution: Launch and manage paid and lifecycle campaigns end to end, from creative briefing to optimization and reporting.
- Marketing Ops: Set up and manage tech stack including HubSpot, GA4, attribution tools; ensure lead flow integrity to Sales.
- Cross-Functional Collaboration: Work closely with Product, Sales, Founders, and Design to align messaging, landing pages, and GTM strategies.
- Planning & Forecasting: Contribute to growth forecasting, performance reviews, and team planning rituals with clear, data-driven insights.
Requirements
- 3 -6 years of experience in B2B performance/growth marketing, ideally in CaaS/ SaaS or fintech (Series A–C stage)
- Deep knowledge of performance marketing platforms (Google Ads, Meta Ads, LinkedIn) and lifecycle tools (HubSpot, Salesforce, GA4, DreamData is a plus)
- Proven experience designing and executing full-funnel campaigns with measurable business impact
- Strong A/B testing skills and familiarity with experimentation frameworks and funnel analytics
- Ability to work autonomously in a fast-paced, entrepreneurial environment and prioritize effectively
- Experience collaborating across marketing, product, data, and sales teams to drive alignment and impact
- Bonus: Background in fintech or working with travel clients is a strong plus
- Fluency in English (written and spoken) is required
Benefits
- Attractive remuneration
- Your choice of preferred OS, Windows or Mac
- Flat hierarchy and transparent communication in a relaxed, professional atmosphere
- Opportunity to develop your talent in a dynamic team with ambitious goals
- Flexibility and possibility to work remotely
- Monthly mobility benefit
- Wellhub Membership
- Company card with a monthly allowance for lunches, coffee, etc. with co-workers
Job title
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