Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Analyst for growth in B2B renewable energy space focusing on performance and demand generation strategies. Engage in market intelligence, channel operations, and client qualification processes.
Responsibilities
- Plan and operate acquisition channels (paid media, partnerships, marketing-assisted prospecting, events/activations, nurture), testing and scaling what generates Sales-Qualified Leads (SQL).
- Define ICP and qualification criteria, continuously aligning with SDR/BDR and Sales to improve lead quality and funnel conversion.
- Develop communication and nurture strategies by segment and funnel stage, with a focus on funnel progression (not just lead volume).
- Conduct market mapping and intelligence (segments, target accounts, competitors, opportunities) to guide priorities and channel selection.
- Measure and manage by KPIs, maintaining disciplined routines and governance (dashboard/BI and weekly follow-up) to inform prioritization, adjustments and cuts.
Requirements
- Prior experience in Growth / Performance / Demand Generation / funnel-oriented B2B Marketing.
- Hands-on experience in acquisition and channels (not just planning): paid media and/or partnerships and/or marketing-assisted prospecting.
- Experience with consultative B2B sales and longer/more complex sales cycles (industry experience in energy is a plus but not required).
- Ability to structure processes: ICP, qualification criteria, cadences, governance and continuous improvement routines.
- Strong analytical mindset: turn funnel data into decisions and action plans (hands-on doer with a structured approach).
Benefits
- Transportation allowance or nearby parking
- Health and dental insurance with nationwide coverage
- Meal allowance (currently IFood card - flexible)
- TotalPass (fitness benefit)
- Day off for your birthday
- Hybrid work model (Faria Lima, São Paulo)
- Internal corporate university (Academia Engeform)
- Health-focused programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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