Strategic Marketing Lead for K12 Schools developing and executing marketing strategies; collaborative role enhancing brand and engagement.
About the role
- Senior Marketing Consultant at LPL Financial managing both digital and traditional marketing strategies for high-profile financial advisor brands. Collaborating with clients to enhance their marketing efforts and improve business growth.
Responsibilities
- Be the marketing relationship manager and the advisor firm's marketing strategist
- Curate and implement digital marketing editorial calendars for each advisor’s blog, e-newsletter, email campaigns, digital ads, and social media platforms
- Create traditional advertisements and negotiate rates with publication companies
- Implement prospect engagement, niche prospecting processes, and workflow for implementations to each advisor
- Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
- Schedule and host regular weekly or bi-weekly discussions with the advisors
- Collaborate with the advisor’s office staff to ensure cohesive messaging and communications
Requirements
- 5+ years experience in traditional and digital marketing
- Solid understanding of e-commerce, social media advertising, PPC, SEO & SEM
- Solid knowledge of CRM, inbound marketing tools, and web management
- Understanding of offset and digital print
- Bachelor’s degree in marketing, communication, or related field
Benefits
- 401K matching
- health benefits
- employee stock options
- paid time off
- volunteer time off
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