Digital Marketing Associate managing email campaigns for Free People. Executing strategies across brands and driving engagement with over 2 million customers.
SF
Hybrid Senior Manager, Integrated Digital Marketing
Posted 6 months ago
About the role
- Sr. Manager, Integrated Digital Marketing to build campaign strategies for wealth management and financial advisors. Leading integrated plans and optimizing performance for marketing qualified leads.
Responsibilities
- build smart campaign strategies within a team that partners closely with digital channel, product, segment, and thought leadership marketing associates, as well as business experts.
- promote content and messages in a connected way
- drive prospect and client engagement with our website
- generate marketing qualified leads through digital campaigns targeting wealth management firms, financial advisors, and institutional investor audiences.
- blend business and digital marketing expertise with a passion for raising our thought leadership brand voice in the market
- optimize performance, and amplify content that helps financial professionals run their practice
- stay up-to-speed on market trends, and apply the latest tools, insights, and solutions from Fidelity.
- Lead and deliver on strategic awareness and demand generation campaigns
- Define campaign objectives, KPIs, and engagement plans
- Implement best practices, content standards and agile processes
- Provide clear direction to digital marketing, creative, and agency partners
- Incorporate feedback from stakeholders, compliance, and leadership
- Ensure internal, public, and client-facing materials are in-compliance
- Maintain an open and collaborative test and learn approach across marketing channels
- Optimize content, tactics, and campaign mix to improve business outcomes
- Define and execute creative, messaging, and call to action testing across marketing channels
- Partner with key digital marketing channel owners (email, social, search, web, comms) to build integrated plans and co-develop best practices based on learnings
- Deliver qualified leads to sales
Requirements
- Minimum Bachelor’s Degree, advanced degree a plus.
- 5+ years of experience working in financial services or related technology industry in a campaign strategy, content marketing, or digital marketing role
- Expertise in all aspects of campaign strategy, lead generation, and digital marketing
- Outstanding project management and communications skills
- Developing campaign strategies and integrated marketing plans
- A strong understanding of digital marketing and content marketing best practices
- Knowledgeable in marketing campaigns, paid media, lead generation and marketing automation
- Ability to effectively collaborate across the Marketing team and with business partners
- Excellent interpersonal communication and presentation skills
- A sense of urgency, integrity, and purpose
- Deep knowledge of financial services investment products and technology
- Ability to run multiple projects, identify risks and opportunities
- Experience collaborating with digital marketing and creative teams
- Willing to take action to drive initiatives forward, challenge conventional thinking foster compelling dialogue and collaboration
- Strong sense of accountability owning successes and failures
- Outstanding organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging senior resources
- Experience in marketing testing, measurement, report analysis and optimization
- FINRA licenses are a plus
Benefits
- comprehensive health care coverage and emotional well-being support
- market-leading retirement
- generous paid time off and parental leave
- charitable giving employee match program
- educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career
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