Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Growth & Analytics Senior Specialist at Wellhub focused on driving data-driven culture and strategic initiatives. Collaborating with the Partner Data team to optimize outreach and automate personalization workflows.
Responsibilities
- Design and run A/B tests and uplift models to assess and optimize the performance of partner outreach initiatives.
- Develop and automate personalization workflows to scale tailored campaigns for partner sales teams.
- Leverage AI to generate and optimize content and conversational experiences (e.g., chatbot flows).
- Explore and evaluate new channels, defining success metrics, piloting experiments, and making data-driven recommendations.
- Collaborate cross-functionally to improve automation and analytics capabilities.
- Increase qualified lead generation and eliminate lead stagnation by smart workflows.
Requirements
- Academic background in Economics, Engineering, Data Science, Business or related fields.
- Previous experience in growth analytics, experimentation, and channel optimization (e.g. ROI analysis).
- Proven expertise in A/B testing and data analysis (e.g., SQL, Python).
- Familiarity with AI tools for content generation and campaign orchestration.
- Excellent writing and speaking skills in Portuguese and English.
- Ability to work collaboratively in a team but also autonomously.
- Experience with Salesforce and Salesforce Marketing Cloud is a plus.
- Marketing knowledge is a plus.
Benefits
- Health, dental, and life insurance.
- Flexible hybrid and full remote work options.
- Home office stipend and monthly work allowance.
- Flexibility to adjust working hours.
- Access to onsite gyms and fitness studios, digital fitness programs, and wellness resources.
- Paid time off including vacations after 6 months, additional days for tenure and birthdays.
- 100% paid parental leave for new parents and extended maternity leave.
- Opportunities for personal and career growth.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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