Senior Field Marketing Manager driving regional demand and engagement across the West Coast and Midwest for B2B tech company. Managing events, partnerships, and marketing strategies with a focus on results.
Responsibilities
Drive regional awareness, engagement, and pipeline across the West Coast and Midwest
Translate corporate campaigns into high‑impact field programs
Source venues, manage vendors, secure speakers, and oversee logistics for events
Partner with Account Executives and SDRs to create targeted marketing campaigns
Collaborate with regional channel and technology partners to co‑sponsor events and webinars
Track and report on program performance using Salesforce, Marketo, and Tableau
Manage budget and vendors with brand consistency across all touchpoints
Travel ~30% for on‑site event management
Requirements
5+ years in field marketing, demand generation, or regional event management within B2B tech/SaaS
Demonstrated success driving pipeline in the West Coast and/or Midwest markets
Proven ability to partner with Sales to design account‑centric programs
Hands‑on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
Outstanding project‑management skills
Data‑driven mindset with proficiency in analyzing funnel metrics and ROI
Clear, persuasive communicator and negotiator
Benefits
Competitive salary
Bonus potential
Comprehensive benefits
Flexible remote work with travel for regional engagement
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