Performance Marketing Manager driving Google Ads strategy for Nature Heart's E - Commerce brands. Oversee significant budgets, develop performance strategies, and collaborate with cross - functional teams.
About the role
- Senior Demand Generation Manager at ActiveCampaign driving revenue growth through demand generation strategies. Collaborating with sales and marketing teams to optimize the buyer's journey.
Responsibilities
- Design, implement, and optimize multi-channel demand generation campaigns across the entire buyer's journey.
- Develop new lead acquisition channels while partnering with lifecycle and sales teams to create and optimize conversion paths.
- Collaborate across product marketing, lifecycle marketing, events, and sales to ensure a coordinated and seamless buying journey.
- Create targeted demand generation campaigns for the U.S. market alongside scalable digital initiatives.
- Monitor and analyze KPIs across existing and new activities to identify opportunities for additional investment or strategic reallocation.
- Execute with a hands-on approach, working across internal teams and external vendors to accelerate demand generation initiatives.
Requirements
- 8+ years of experience in B2B demand generation or related marketing roles.
- A proven track record of developing and executing successful demand generation campaigns with measurable results.
- Experience with both sales-led and product-led growth motions.
- A “get it shipped” attitude that lets you work across teams to put new, cross-functional activities into the market while emphasizing business impact.
- Familiarity with marketing and analytics tools such as Looker, Adobe Analytics, ZoomInfo, and ActiveCampaign.
Benefits
- Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
- Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
- Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
- Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
- Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
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