Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Senior Associate managing paid search campaigns for Canadian advertising team. Responsible for campaign execution, insights delivery, and client collaboration.
Responsibilities
- Run campaigns end-to-end: build, launch, and optimize paid search campaigns in Google Ads and Microsoft Ads.
- Drive results: manage budgets and optimize toward business KPIs (CPL, CAC, ROAS), not just platform metrics.
- Deliver insights: analyze performance data and connect findings back to client goals, creating clear and actionable recommendations.
- Test & learn: lead structured keyword, audience, and creative testing to continuously improve results.
- Collaborate: work with Account Directors, Associates, and creative partners to deliver integrated client outcomes.
- Support associates: provide guidance and quality checks on junior team work where needed.
Requirements
- 2–4 years’ experience managing paid search campaigns, ideally in an agency or vendor environment.
- Strong execution skills in Google Ads and Microsoft Ads, including keyword research, campaign builds, and bid strategy.
- Ability to translate campaign performance into business-level results and insights.
- Analytical, organized, and comfortable managing complex accounts and budgets.
- Clear, confident communicator who can simplify technical concepts for clients and teammates.
Benefits
- Competitive salary and performance bonus eligibility.
- Top-tier benefits: mental health coverage, major dental, annual health spending allowance, and more.
- 4.5-day work week with a flexible hybrid model.
- Modern offices in Toronto & Ottawa with free coffee, snacks, and wellness spaces.
- Clear career paths, with structured feedback systems.
- A team that’s energetic, inclusive, and motivated to do great work together.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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