Associate Manager Digital Merch responsible for optimizing online product presentation for Hershey's CPG products. Collaborating with marketing teams to enhance consumer engagement and sales through data analytics.
Responsibilities
Develop, execute and optimize Hershey product detail pages across digital channels
Analyze performance metrics to inform merchandising strategies
Improve product discoverability and site navigation through strategies
Develop solid digital merch plan collaborating with teams to drive business results
Requirements
4+ years of work experience in Digital Merch, e-comm, Shopper Marketing or Omnichannel Marketing within the CPG Industry
Bachelor's Degree in Marketing, Business or related field
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