Public Sector SDR Manager at NinjaOne leading a team for pipeline generation and sales strategy in the public sector. Focused on hiring, coaching, and ensuring compliance in procurement processes.
Responsibilities
Hire, onboard, and lead a high-performing team of SDRs focused on the Public Sector (SLED + Federal) vertical
Train and develop team members on product knowledge, value-based messaging, and Public Sector–specific sales strategies
Drive consistent pipeline generation and demo attainment through proactive outbound efforts
Ensure SDRs are aligned with compliance considerations and procurement processes unique to public sector buyers, including federal contracting vehicles and state/local RFPs
Partner with Sales to align SDR strategy with public sector territory plans and account priorities
Collaborate with Marketing to develop campaigns tailored to Public Sector agencies and institutions
Monitor KPIs and provide coaching to improve performance across individuals and the team
Leverage Salesforce and Salesloft to track activity, engagement, and outcomes
Provide weekly reporting on team performance and pipeline contribution across SLED and Federal accounts
Celebrate wins, incentivize performance, and foster a strong team culture
Own hiring, performance reviews, career development, and retention for your team
Other responsibilities as needed to support GTM success
Requirements
Proven experience selling into or supporting the Public Sector, SLED OR Federal vertical is required
2+ years of experience managing an SDR team in SaaS
Minimum 1 year of experience as an SDR or similar outbound sales role
Demonstrated success hitting and exceeding pipeline goals through outbound sales
Familiarity with public sector buying cycles, procurement processes, and compliance requirements (e.g., state/local RFPs, federal contracting vehicles, agency-specific mandates)
Experience coaching SDRs on messaging, objection handling, and qualification tailored to Public Sector prospects
Track record of hiring and developing top talent
Comfortable analyzing data and using it to guide strategy and performance
Strong cross-functional communicator, especially with Sales and Marketing
Salesforce and Salesloft experience a plus
Values-aligned with NinjaOne: curious, kind, humble, and growth-oriented
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