Sr. Manager of Brand Program Management at Crocs, Inc. driving strategic initiatives and portfolio management to align with brand goals and objectives.
About the role
- Service Commercial Program Manager managing go-to-market planning in healthcare technology. Driving revenue growth and customer retention through effective service commercialization.
Responsibilities
- Lead go-to-market planning and chart strategic direction for assigned portfolio
- Leverage customer insights and market trends to inform business decisions
- Design and execute programs to drive revenue, margin growth, and customer retention
- Define effective service positioning, pricing, and promotion in partnership with local teams
- Analyze customer insights and market trends to uncover opportunities for service innovation and differentiation
- Own the Go-To-Market (GTM) plan for your portfolio
- Develop and implement sales enablement initiatives such as training, tools, marketing collateral, and customer outreach programs
- Monitor, analyze, and report on key performance indicators
- Champion best practices by identifying and recommending high-impact initiatives
- Provide strategic input to the region’s product marketing plans and product lifecycle management campaigns
- Collaborate with other teams to analyze opportunities for improvement, overcome resource or process barriers
Requirements
- Bachelor’s degree in IT, Business, Marketing, or a related discipline
- Minimum of 10 years’ experience in product or service marketing within the high-tech B2B software sector
- Proven ability to manage complex programs that drive commercial growth and customer engagement
- Energetic, self-motivated, detail-oriented, and a natural team player
- Strong customer-centric mindset with a collaborative and proactive approach
- Excellent interpersonal, verbal, written, and visual communication skills, with a strong command of English
- Background in healthcare technology, high-tech IT infrastructure, healthcare IT, or software companies preferred
- Candidates with prior experience in cloud solutions such as Software-as-a-Service (SaaS), Platform-as-a-Service (PaaS) and (IaaS) markets will have an edge
- Hands-on experience in digital marketing will be an added advantage
- Knowledge, experience and understanding of working within the Asia Pacific markets
- Able to communicate effectively with people from different levels, and across different functions
- Willing to travel
Benefits
- Global community that celebrates diversity and individuality
- Resources and flexibility to foster professional and personal growth
- Equal opportunity employer, welcoming applications from individuals with disabilities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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