Director responsible for end - to - end growth agenda for KFC US menu. Leads menu strategy and innovation, ensuring commercial planning aligns with brand objectives.
About the role
- Product Marketing Manager directing marketing strategy for ONESOURCE Pagero and e-invoicing solutions. Collaborating closely for US growth while managing key marketing initiatives.
Responsibilities
- Drive the marketing strategy and execution for ONESOURCE Pagero and e-invoicing solutions
- Develop and refine compelling value propositions and market-facing messaging
- Define, plan, and execute comprehensive go-to-market strategies
- Create and coordinate impactful sales tools and training materials
- Conduct market research and competitive analysis for insights
- Develop and execute marketing programs to generate product awareness
- Coordinate and own customer migration and EOL activities
- Track and analyze performance of product marketing initiatives
Requirements
- 3+ years of progressive experience in product marketing, strategic marketing, or similar roles
- Experience in B2B SaaS environment, preferably in tax, financial services, or enterprise platform technology
- Proficient in using AI tools to enhance productivity
- Demonstrated experience managing product marketing for a specific portfolio
- Proven expertise in crafting compelling value propositions and market-facing messaging
- Experience in sales enablement and creating impactful sales tools
- Familiarity with product lifecycle management
- Exceptional written and verbal communication skills in presenting technical concepts
- Superior project management and organizational skills
- Bachelor's degree in Marketing, Business, Communications, or related field required
Benefits
- Comprehensive benefit plans including health, dental, and vision insurance
- 401(k) retirement savings plan with company match
- Flexible vacation and paid time off
- Two company-wide Mental Health Days off
- Access to the Headspace app for mental wellness
- Tuition reimbursement for professional growth
- Employee incentive programs
- Resources for mental, physical, and financial wellbeing
- Flexible work arrangements including work from anywhere for up to 8 weeks per year
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