Product Manager for Ad Platform Transformation at Expedia Group creating innovative solutions for advertising. Collaborating with teams to drive measurable results and enhance traveler experience.
Responsibilities
Define and drive strategic vision, roadmap, and implementation of EGA’s display campaign configuration capabilities.
Work across the EGA organization to enable this advertising platform for internal and external users.
Determine how EGA is evolving its ads business and prioritize platform investments to create maximum efficiency and scale.
Rationalize onsite and offsite campaign configuration capabilities.
Integrate identity management and user roles into the ad platform for simple onboarding.
Provide deep market and advertiser insights for campaign configuration, optimization, and reporting capabilities.
Resolve cross-functional escalations and ensure alignment on campaign configuration with commercial teams.
Requirements
5+ years of product management experience
Leading technical products in an AdTech or e-commerce environment
Proven track record of owning the end-to-end product lifecycle
Working with cross-functional teams (engineering, research, design, commercial)
Strong domain expertise in platform product management
Domain expertise in digital advertising, including knowledge of display advertising, programmatic advertising, campaign configuration, and performance metrics (CTR, ROAS)
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