Hybrid Paid Search Account Manager

at SINE Digital

• Job title: Paid Search Account Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Location requirements: Hybrid, London, United Kingdom

About the role

• Paid Search Manager at SINE Digital, shaping paid search strategy for clients in arts and culture sectors. Leading a team and ensuring high-quality campaign management across digital platforms.

Responsibilities

• Lead end-to-end campaign setup, optimisation, and reporting across all major search platforms.
• Conduct in-depth keyword research, audience analysis, and competitor insights to inform strategic planning and campaign structure.
• Ensure campaigns meet SINE’s best practice standards through regular QA checks and performance reviews.
• Develop, present, and deliver paid search strategies that align with client KPIs and budgets.
• Translate performance data into actionable insights using in-platform and third-party analytics tools.
• Identify opportunities for testing and innovation, fostering a “test-and-learn” culture within the team.
• Stay ahead of emerging trends, platform features, and new tools, sharing insights with colleagues and clients.
• Collaborate with the Paid Social, SEO, and Data teams to create cohesive, cross-channel strategies that drive full-funnel performance.
• Maintain relationships with platform partners (e.g. Google, Microsoft) to stay informed on new products, betas, and opportunities for clients.
• Oversee onboarding and account setup processes, ensuring timelines, deliverables, and assets are managed effectively.
• Build and maintain strong client relationships, acting as a trusted point of contact for strategic discussions.
• Present campaign results, insights, and growth recommendations clearly and confidently.
• Partner with Account and Client Directors on quarterly reviews, post-campaign analyses, and long-term planning.
• Manage and mentor junior team members, ensuring workloads are balanced and development goals are met.
• Conduct regular 1:1s and annual reviews, providing feedback and clear objectives to support professional growth.
• Support recruitment, onboarding, and training processes, contributing to a positive and inclusive team culture.
• Lead by example in fostering collaboration, curiosity, and performance excellence across the team.
• Oversee budget management for your accounts, including forecasting, pacing, and billing accuracy.
• Lead performance forecasting and budget planning to ensure client targets are met efficiently.
• Leverage automation tools, scripts, and data feeds to improve efficiency and consistency across campaigns.
• Conduct regular audits to identify performance opportunities and improve efficiency.
• Contribute to internal best practice documentation, new business pitches, and internal training initiatives.
• Support the development of internal resources and process improvements to continually enhance SINE’s Paid Search offering.

Requirements

• 2.5 - 3+ years of Paid Search experience - agency background desirable.
• Expertise across Google Ads (Search, PMax/Shopping, Demand Gen), Microsoft Ads, and Amazon.
• Strong proficiency in keyword research, campaign planning, execution, reporting and performance analysis using tools like GA4 and SA360.
• Proven experience in full-funnel campaign planning and management, with an understanding of the broader media mix.
• Strong communicator with the confidence to lead client conversations and presentations.
• Organised, detail-focused, and comfortable managing multiple accounts simultaneously.
• Proficient in Google Workspace and/or Microsoft Office, particularly Sheets/Excel and Slides/PowerPoint.
• Proactive, collaborative, and eager to innovate within a fast-paced digital environment.

Benefits

• 25 days’ holiday (plus public holidays and Christmas closure) and additional annual leave accrual for the first three years.
• Competitive salary, benchmarked annually.
• Early Friday finish at 3pm (subject to business needs).
• Enhanced family and personal leave policies.
• Health cash plan (after 3 months) and employee assistance programme.
• Hybrid working with home equipment allowance.
• Regular social events and free tickets to live events.
• Modern Fitzrovia office with local discounts and wellbeing perks.
• Structured personal development programme and access to industry conferences.
• An active social events calendar and opportunity to input into the social calendar
• Opportunities to help further shape the business culture and agency benefits.