Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
About the role
- Junior PPC Specialist responsible for managing and optimizing ad campaigns across various platforms. Analyzing performance data and providing actionable insights to enhance marketing investments.
Responsibilities
- **General Description** of the Position As a Junior PPC Specialist, you will manage and optimize ad campaigns across various platforms to maximize marketing investments. Your role involves developing cost-efficient strategies, analyzing performance data, and providing actionable insights. You will create comprehensive media plans, conduct keyword and competitor research, and implement testing for improved results. Additionally, you will collaborate with teams, maintain data reliability, and stay updated with the latest trends in digital advertising.
Requirements
- Candidates must possess at least Advertising/Media, Journalism, Linguistics/Languages, Mass Communications, Marketing, or equivalent.
- Preferably with a minimum experience of at least 1 year in a related field.
- Proficiency in utilizing Microsoft Excel and Google Sheets is essential for this role.
- **Type of Skills and/or LICENSING/CERTIFICATION Required:**
- Must be knowledgeable in Google Workspace.
- Good written and verbal communication skills
- Ability to handle multiple tasks with changing priorities in a dynamic, fast-paced environment
- Driven, passionate, and self-motivated
- Knowledgeable in Meta Ads, Google Ads, and TikTok Ads.
- Knowledgeable of other paid ads platforms such as LinkedIn, X, Spotify, and other emerging platforms) ● Should have a basic understanding of the
- **Following:**
- Google Analytics
- Google Suite
- Google Adwords
- MS Excel/Google Sheets
- Meta Business Suite
- Meta Ads Manager
- Analyzing Data
- A/B Testing
Benefits
- Competitive salary and benefits.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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