Marketing Specialist at Volpara supporting global content marketing initiatives. Role involves managing editorial calendars and coordinating marketing content across various formats and channels.
Responsibilities
Manage and maintain the global editorial calendar, ensuring alignment across campaigns, regions, and business priorities
Coordinate content production schedules and deadlines
Support the creation and editing of marketing content, including web copy, blogs, case studies, brochures, product sheets, and campaign materials
Ensure all content aligns with brand voice, tone, and style guidelines
Work with internal experts (e.g., clinical, product, and sales teams) to source input and translate technical information into clear, audience-appropriate content
Collaborate with marketing and sales teams to provide, review, and refine content for RFP and tender submissions, ensuring brand consistency and accuracy
Partner with regional marketing teams to adapt and localize global content for regional use, maintaining brand integrity while ensuring market relevance
Help manage version control, adherence to brand guidelines, and document organization across global and regional content assets
Monitor engagement metrics and feedback to inform future content improvements and identify opportunities for optimization
Partner with digital, design, and campaign teams to ensure consistent messaging and cohesive storytelling across channels
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
3–5 years’ experience in content marketing, communications, or a similar role—ideally within health tech, SaaS, or a regulated B2B environment
Demonstrated experience in developing and coordinating marketing content across multiple formats (digital, print, sales enablement)
Excellent writing, editing, and proofreading skills with strong attention to detail
Experience maintaining brand voice and applying editorial style guidelines
Familiarity with content management and marketing automation systems (e.g., WordPress, HubSpot)
Comfortable working across multiple time zones and cultures in a global team environment
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