Marketing Automation Specialist driving communications and optimizing campaigns using Marketo at Smartsheet. Collaborating across various platforms for seamless execution of marketing operations.
About the role
- Marketing Ops Manager overseeing digital presence and marketing operations for an EdTech consortium. Responsible for managing CRM, SEO, content creation, and contractor coordination in a fast-paced environment.
Responsibilities
- Manage Code for All_'s Digital Presence
- Manage and create forms, CRM pipelines, landing pages, and workflows (HubSpot)
- Oversee and optimize our website performance, SEO, and user experience
- Own and create content for owned channels: social media; blog and external partnerships
- Ensure smooth execution of newsletters, email campaigns, and automations
- Monitor and improve overall digital performance metrics across channels
- Analyze and create data reports that directly represent all of our digital channel’s performance metrics
- Manage relationships with external contractors (design, PR, SEO, paid media, etc.)
- Ensure deliverables meet deadlines, quality standards, and align with business goals
- Produce or adapt marketing materials directly when needed (design, copywriting, content assets)
- Partner with contractors to execute paid media campaigns and monitor results
- Support the creation of marketing assets (digital and physical) for campaigns, sponsorships, events, and partnerships
- Collaborate with business unit leaders to define asset needs and deliverables; making sure you deliver to them on time and according to roadmap
- Ensure consistent brand voice and quality across all marketing materials.
Requirements
- 2+ years of experience in Marketing or Marketing Ops roles
- Skilled in copywriting and comfortable producing written content
- Hands-on CRM experience (ideally HubSpot), including automations and workflows
- Detail-oriented and capable of managing multiple priorities and roadmaps simultaneously
- Experience in SEO, newsletters, email campaigns, and digital channels (bonus if applied with AI tools or GPTs)
- Experience reporting and analyzing data from CRM and digital analytics tools
- Comfortable coordinating stakeholders and contractors, ensuring alignment with deadlines and goals
- Thrive in a fast-paced, cross-functional environment, where adaptability and structure are key.
Benefits
- Flexible work arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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