Account Lead embedded in a client's team, focusing on the marketing of a new sports attraction. Overseeing strategy, performance, and campaign execution in a hybrid workplace.
About the role
- Marketing Director developing and executing strategic marketing initiatives for Sensewaves, an AI-powered solutions startup in energy transition. Collaborating with various teams to drive brand awareness and demand.
Responsibilities
- Develop & Execute Marketing Strategy – Design and implement a comprehensive marketing plan to drive brand awareness, lead generation, and business growth.
- Positioning & Messaging – Define and refine Sensewaves' value proposition, ensuring clear and compelling messaging across all channels.
- Demand Generation & Lead Nurturing – Drive inbound and outbound marketing campaigns to attract and convert prospects into customers.
- Content & Thought Leadership – Oversee the creation of high-impact content (whitepapers, case studies, webinars, blog posts) to establish Sensewaves as an industry leader.
- Market & Competitive Analysis – Monitor industry trends, customer needs, and competitor activities to identify opportunities and adapt strategies.
- Digital & Performance Marketing – Manage digital marketing efforts, including SEO, paid campaigns, and social media engagement, to maximize reach and engagement.
- Sales & Product Collaboration – Work closely with sales and product teams to align marketing efforts with business objectives and customer needs.
- Event & Partner Marketing – Plan and execute participation in industry events, conferences, and strategic partnerships to enhance visibility and networking.
- Brand Management – Ensure consistent and impactful brand presence across all channels and touchpoints.
- Data-Driven Decision Making – Track and analyze key marketing metrics to optimize campaigns and measure success.
Requirements
- University Degree in Digital Marketing or other field (Bachelor or master degree)
- 2 years of experience or more
- Inbound / Content Marketing Strategy
- CRM & Marketing tools (Hubspot)
- Data driven decision making
- Marketing automation and email marketing
- Social media marketing and advertising
- Search Engine Optimization (SEO)
- Brand management and development
- Microsoft Office / google workspace
- Excellent English skills written and spoken
- Previous work experience in the energy field (much appreciated)
- Fluent in French
- Computer skills (Google Suite)
Benefits
- Flexible Working: Choose to work remotely, from our Paris office, or a hybrid arrangement.
- Competitive Salary: Rewarding package aligned with your experience and market standards.
- Growth and Development: Access to resources and support for continuous professional development.
- Top-of-the-line healthcare company plan
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