Marketing Executive supporting marketing initiatives for dental professionals at Henry Schein. Creating campaigns and coordinating lead nurturing to enhance sales efforts in a hybrid role.
Responsibilities
Creating and nurturing qualified leads through targeted marketing campaigns
Using the marketing automation system to engage customers with dynamic, personalised campaigns and understand each step from click to close
Analysing campaigns and adapting accordingly
Updating web marketing content via Wordpress
Working with Henry Schein’s design studio and digital media team to create high-end, credible content in line with brand guidelines
Researching market trends, demographics, pricing strategies and other relevant information that helps managers and directors develop marketing plans
Deliver reports on research findings through written document and verbal presentations
Work to company set KPIS, and team targets
Other duties as assigned to support team goals and business needs
Requirements
Computer proficiency
Marketing software knowledge - Knowledge of Pardot automation system is extremely advantageous but not essential, knowledge of marketing automation systems is highly desirable
Data analysis
Great written, verbal and interpersonal communication skills
Project management, coordinating the execution of multiple campaigns across brands
Benefits
A competitive salary
25 days holiday a year, with ability to buy up to 5 days holiday each year
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