Marketing Executive supporting marketing initiatives for dental professionals at Henry Schein. Creating campaigns and coordinating lead nurturing to enhance sales efforts in a hybrid role.
About the role
- Senior marketing leader at TourAxis focusing on strategic growth and performance marketing across multiple travel brands. Balancing hands-on execution with data-driven decision making in a complex environment.
Responsibilities
- Own end-to-end marketing strategy across all TourAxis brands, balancing competing priorities with data-led decisions
- Ensure alignment between brand, performance, product, and sales activity; providing clear visibility of marketing impact at leadership level
- Own the marketing budget and demonstrate clear ROI across all channels and brands
- Partner closely with Sales, Product, Tour Delivery and Data & Finance to drive joined-up commercial delivery
- Define and project brand positioning, tone of voice, and visual identity for TourAxis, Expat Explore, Group Tour Shop, Rail Rocker, and future brands
- Lead branding and brand refresh initiatives where required, ensuring consistency while allowing each brand to remain distinct
- Own the full-funnel digital acquisition strategy across paid search, paid social, SEO, email, and content
- Build influencer and creator strategies across brands, including micro-creators and real customers as brand advocates
- Design and launch referral, affiliate, and loyalty programmes that reward advocacy and generate compounding acquisition
- Lead, mentor, and develop a high-performing, multi-disciplinary marketing team across multiple sites, attracting, recruiting, and retaining top talent
Requirements
- Senior marketing leadership in a multi-brand or complex organisation with at least £100M revenue
- Proven growth delivery in a digital-first environment, scaling acquisition through technology, automation, performance media, and data-led decision-making
- Deep working knowledge of digital acquisition channels: paid search, paid social, SEO, CRM, content marketing - with a track record of optimising across these simultaneously
- Hands-on experience building referral, affiliate, influencer, or loyalty programmes, with measurable revenue impact
- Strong commercial acumen: CAC, LTV, contribution margin, commission structures
- Experience scaling marketing functions through growth or transformation, and across geographies
- Familiarity with matrix organisations and cross-functional ways of working
Benefits
- Genuine autonomy to shape strategy and build something meaningful from the ground up
- Flexible working that supports great delivery
- Working with smart, engaged people who care deeply about travel and growth
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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