Paid Media Specialist optimizing paid media campaigns across digital platforms for e - commerce growth at Speedway Motors. Collaborating with teams to drive performance and accelerate results in a hybrid work environment.
About the role
- Marketing Campaign Manager leading integrated marketing campaigns for Andrews Federal. Responsible for data analysis and driving campaign effectiveness in the financial services industry.
Responsibilities
- Lead and manage the end-to-end execution of multi-channel marketing campaigns, from concept through deployment and analysis.
- Serve as the primary point of contact for internal teams and external vendors during campaign planning and execution.
- Ensure all campaigns are executed on time, follow corporate brand guidelines, and meet stated objectives.
- Leverage data analytics and member segmentation to design targeted campaigns that align with the credit union’s strategic priorities.
- Track ROI of marketing initiatives and use campaign performance data to adjust tactics and maximize success.
- Collaborate with design, content, and digital teams to develop campaign assets and ensure brand consistency.
- Maintain a centralized campaign calendar to align internal communications and cross-functional initiatives.
- Monitor key performance metrics, analyze results, and provide actionable insights to improve campaign effectiveness.
- Create connections between marketing campaign performance and overall credit union financial and performance data.
- Partner with technology teams to determine campaign data effectiveness and optimization.
- Support the Marketing Director in preparing campaign performance reports and insights for leadership.
- Collaborate with content creators to deliver high-quality, relevant content for campaigns and projects.
- Ensure compliance with regulatory and brand standards to enhance the overall member experience.
- Manage relationships with external marketing vendors; track deliverables, timelines, and contract requirements.
- Support marketing budget tracking and invoice processing for campaign-related expenses and vendors.
Requirements
- 5+ years of experience in marketing operations, campaign management, or integrated marketing.
- Strong understanding of marketing channels, including email marketing (1 year+), social media, digital advertising, and content marketing.
- Experience with data analysis and the ability to synthesize information that will drive strategic decision making.
- Proven ability to manage multiple marketing campaigns and projects and meet deadlines in a fast-paced environment.
- Excellent organizational, communication, and time management skills.
- Strong attention to detail and ability to work both independently and collaboratively.
- Proficiency in project management software and marketing tools such as SmartSheets.
Benefits
- 12 paid holidays a year including your birthday
- Affordable healthcare plans and Employer Paid FSA accounts
- Career development, training opportunities, career coaching, and tuition reimbursement
- Retirement plans with a competitive matching option
- Childcare stipend to help working families
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