Support the development and implementation of Trade Marketing strategies for product launches at Essity. Analyze data and create presentations for partners and teams.
About the role
- Marketing Automation Manager supporting campaigns across Zoetis US with strong project management skills and keen quality control focus. Collaborating with Digital Marketing specialists and leveraging Salesforce Marketing Cloud.
Responsibilities
- Serve as the automation partner for Digital Marketing Specialist, Marketing Engine deploying all automation campaigns across Zoetis US
- Responsible for reporting Salesforce marketing cloud metrics and KPIs in presentations and drafting insights for optimization
- Leverage automation features to streamline campaign workflows and improve efficiency
- Ability to automate lead routing for sales call tools
- Proactively share Salesforce Marketing Cloud capabilities and best practices supporting the creation of personalized content and journey building B2B2C
- Ability to work across teams with a high degree of accountability
- Competent in understanding and articulating the nuances of the marketing automation stack
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field
- Salesforce Marketing Cloud Specialist certification is required
- Minimum of 5-8 years of experience in marketing automation, with a focus on Salesforce Marketing Cloud
- Experience working in audience builder and azure, preferred
- Experience creating omni-channel automation campaigns including journey building
- Experience working in a highly regulated field, preferred
- Familiarity with Marketing Automation tools and techniques
- 3+ years Experience with Salesforce Marketing Cloud; Additional Certifications preferred
- Experience in Adobe Creative Suite, Preferred
- Experience with analytics tools like Adobe Analytics & Target, Facebook Audience Insights, Google Analytics, Tableau
Benefits
- health insurance and insurance benefits beginning on day one
- 401K plan with a match and profit-sharing contribution from Zoetis
- 4 weeks of vacation
- comprehensive benefits package that supports the physical, emotional and financial wellbeing of our colleagues and their families
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