Manager leading Category Leadership capabilities for Sweet Baked Snacks at JM Smucker. Collaborating across functions to drive growth and shopper insights nationally.
Responsibilities
Develop Category Leadership Growth Driver Strategies, Initiatives and Content at a national level
Develops Category Leadership Plans / Growth Driver category roadmaps of compelling category strategies that drive the category’s future growth potential
Leads / Develops 4P Guiding Principles
Provides national level thought leadership, maintains Category Knowledge Estate
Collaborates and influences across the commercial organization (Marketing, Insights, Growth, R&D, Field Category, Sales)
Builds Category selling stories at a national level to be seamlessly executed at the customer level by working directly with field category on a regular basis
Develop Shopper Centric Insights
Identifies, builds and executes shopper learning plans in concert with JMS Shopper Insights team
Develops Shopper centric insights analytics on a national scale
Leverages available data and insight resources to identify and create new insights and category opportunities
Collaborates with Marketing, Sales & Category Leadership teams to translate and disseminate JM Smucker Thought Leadership with our key customers
Provides category consultation at internal and external meetings to provide context, direction, and guidance regarding potential actions
Feeds back retailer and commercial team learnings to JM Smucker & business areas
Provides project support and resolves category issues, as needed
Identifies requirements for category management tool development and data support systems
Requirements
Bachelor’s degree
6+ years in Consumer-Packaged Goods (CPG) industry
3+ years Shopper Insights or Category Management experience
Strong story telling with data skills
Strong technical skills in Excel, Power Point, Circana or AC Nielsen (POS and Panel)
Strong computer and analytic skills
Proficient in leveraging Syndicated and Panel Data
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