Paid Media Specialist managing end - to - end multi - channel paid campaigns for Wiley. Collaborating on strategies to improve performance and ROI across various advertising platforms.
SC
Hybrid Lead UA Manager, Facebook Ads
Posted 5 months ago
About the role
- Lead UA Manager responsible for performance marketing efforts for new EdTech products. Building and managing acquisition team while optimizing cross-functional collaboration.
Responsibilities
- Lead User Acquisition campaigns for new EdTech products.
- Build and manage high-performing acquisition team.
- Optimize processes ensuring collaboration across Growth, Product, and Creative teams.
Requirements
- 5+ years of experience in user acquisition with Facebook Ads, including at least 2 years in a leadership or team lead role.
- Proven experience managing large advertising budgets (1kk+ per month) with a focus on subscription-based mobile or web products and achieving positive ROI/ROAS.
- Strong ability to build, mentor, and scale UA teams: hiring, onboarding, setting goals, conducting performance reviews.
- Experience in establishing clear UA processes — from campaign setup and creative testing to reporting and optimization loops.
- Excellent collaboration and communication skills to work closely with cross-functional teams (Product, Creative, Data, Finance).
- Advanced analytical thinking, able to interpret complex data and make strategic, data-driven decisions.
- Proficiency in using attribution, analytics, and engagement tools (Appsflyer, Ads Manager, Google Analytics, Looker, etc.).
- Skilled in automation and optimization tools that improve workflow and campaign efficiency.
- Ability to maintain high-quality internal documentation (processes, briefs, onboarding materials, reports).
- B2+ English proficiency (spoken and written).
Benefits
- Impactful Work: Your contributions will directly shape the future of our company.
- Innovative Environment: We're all about trying new things and pushing the envelope in EdTech.
- Freedom: flexible role based either remotely or hybrid from one of our offices in Cyprus, Poland.
- Health: we offer Health Insurance package for hybrid mode (Cyprus, Poland) and health corner in the Cyprus office.
- AI solutions — GPT Chat bot/ Chat GPT subscription and other tools.
- Wealth: we offer a competitive salary.
- Balance: flexible paid time off, you get 21 days of annual leave + 10 bank holidays.
- Collaborative Culture: Work alongside passionate professionals who are as driven as you are.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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