Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Product Marketing Manager assisting in data collection and market analysis for Cortex's products. Supporting the creation of sales enablement materials and defining messaging strategies.
Responsibilities
- Assist in collecting data for market, competitive and customer behavior analyses.
- Populate and maintain Product Marketing frameworks up to date (e.g., messaging matrices, persona documentation).
- Contribute to defining the Value Proposition and messaging under supervision.
- Provide essential support in creating, reviewing and distributing sales collateral and educational materials (presentations, one-pagers, etc.).
- Draft initial sales enablement materials, ensuring communications follow positioning guidelines.
- Ability to translate basic product features into clear, value-focused messaging, with support from senior team members.
Requirements
- Theoretical knowledge and practical interest in product positioning, messaging and persona development.
- Basic familiarity with the SaaS ecosystem and its terminology (churn, MRR, LTV, etc.).
- Initial understanding of how the Sales Funnel operates and the PMM role at each stage.
- Basic knowledge of Product Marketing and Go-to-Market (GTM) methodologies and frameworks.
- Excellent written and verbal communication, with emphasis on clarity and simplicity.
- Continuous learning mindset, proactivity in seeking information and strong organizational skills.
- Aptitude for analyzing data and information to help identify competitive differentiators.
Benefits
- Meal and food vouchers (Vale Refeição and Vale Alimentação).
- Gympass/TotalPass.
- Vittude (mental health support).
- Home-office allowance.
- Health insurance and dental plan (dental is optional).
- Childcare assistance (up to the child’s 6th birthday).
- Extended maternity, paternity and adoptive leave (#allfamiliesmatter).
- Life insurance.
- Birthday day off (one day off to take on your birthday or during your birth month).
- Family Day (one day off for parents to take between May and August and use as they wish).
- Mental Break (one continuous week off in December to rest and recharge).
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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