Go - to - Market Manager driving revenue growth in Japan for AI startup focused on enhancing professional productivity. Leading market strategies across various channels.
About the role
- Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
Responsibilities
- Drive profitable sales and market share growth for ELSP Business by developing and executing go-to-market strategies for low voltage air and power circuit breakers.
- Manage P&L for assigned portfolio, lead marketing and communication initiatives, and enable both sales teams and operations to execute flawlessly.
- Translate global product strategy into regional market opportunities while building competitive positioning and customer value propositions.
- Create and implement the US go-to-market product strategy for low voltage air and power circuit breakers.
- Own P&L for assigned products through master data maintenance, pricing strategy, inventory management, KPI reporting, business cases, and sales/promotion tools.
- Ensure sales teams have the technical and commercial product knowledge needed to execute effectively; oversee preparation of sales materials, guidance, and coordinate cross-team knowledge sharing.
- Collect, evaluate, and share customer research, competitive data, voice of customer (VOC), and market trends focused on OEMs, Datacenter and Industrial End Users.
- Coordinate with operations and cross-division teams on forecasts, production capacity vs lead time, inventory positioning, and execution.
- Collaborate with Global Product Managers and R&D to translate local market needs, standards, and trends into new product/feature development; provide the local market insights to reiterate global strategy and drive local product market acceptance.
- Lead product launches and commercialization programs; drive customer experience improvements through customer visits and insights; report performance metrics and strategic updates to leadership.
Requirements
- Engineering Bachelor's degree is required.
- Electrical Engineering preferred.
- Minimum 10 years of relevant experience in the electrical industry with at least 5 years in Product Management or Product Marketing Management.
- Comfortable leading and influencing cross-functional teams at a fast pace with multiple competing priorities.
- Strong skills in go-to-market strategy, positioning & messaging, pricing excellence, and sales enablement.
- Understanding of power distribution, electrical control systems, and related applications; In depth knowledge of Critical Power applications, especially Datacenter industry required.
- Familiarity with Industry 4.0, IoT, digital connectivity, and industrial communication protocols preferred.
- Strong analytical and problem-solving skills with ability to translate market data into actionable strategies.
- Demonstrated customer experience success and ability to drive sales through customer-centric approaches.
- Excellent written and verbal communication skills; ability to present effectively to diverse audiences including senior leadership.
- Strong proficiency with MS Office; experience with CRM and marketing tools a plus.
Benefits
- Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
- Choice between two dental plan options: Core and Core Plus
- Vision benefit
- Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D – 100% employee paid up to maximums
- Short Term Disability – up to 26 weeks – Company paid
- Long Term Disability – 60% of pay – Company paid.
- Ability to “buy-up” to 66 2/3% of pay.
- Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance)
- Parental Leave – up to 6 weeks
- Employee Assistance Program
- Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
- Employee discount program
- 401k Savings Plan with Company Contributions
- Employee Stock Acquisition Plan (ESAP)
- 11 paid holidays.
- Vacation under a permissive time away policy
Job title
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