Sales Development Representative building a reliable sales pipeline for Defaqto's New Business Sales team. Reporting to the Head of New Business and collaborating with team members.
About the role
- BDR Hunter at 4yousee generating B2B opportunities in digital media by connecting solutions to real business challenges. Engage decision-makers through strategic and consultative prospecting.
Responsibilities
- Execute 100% active, multichannel outbound prospecting combining phone, email, LinkedIn and WhatsApp;
- Research and prioritize accounts based on ICP, tiers and triggers, identifying decision-makers across functions (marketing, media, trade, IT, operations);
- Develop tailored messaging and cadences by vertical, addressing pain points and use cases with a consultative narrative;
- Conduct structured lead qualification using frameworks such as BANT, MEDDICC or SPIN;
- Schedule qualified meetings and perform assertive handoffs to the Sales team, providing full context and history in HubSpot;
- Monitor funnel metrics (touches, response, connection, MQL→SQL, conversion) and adjust cadences based on data;
- Contribute to the evolution of commercial playbooks, suggesting improvements to scripts, templates, ICPs and outbound workflows;
- Work autonomously with a consistent pace, balancing volume and quality to ensure predictable results.
Requirements
- Proven experience as a BDR or SDR with an outbound B2B focus, working with mid-market or enterprise accounts (minimum 1 year);
- Proficiency in HubSpot (creating and executing cadences, complete activity logging, contact and pipeline management);
- Experience with prospecting and data tools (Sales Navigator, Apollo, Lusha, Kaspr or equivalents);
- Skilled in cold calling, social selling and personalized emails, with consultative communication and concise writing;
- Ability to perform account research and prioritize opportunities with a strategic perspective;
- Organized and disciplined in managing cadences, tasks and metrics;
- Ownership mindset, resilience and consistency to maintain high-level performance;
- Preferred: Experience in OOH/DOOH, digital signage, retail media, martech or B2B advertising;
- Knowledge of qualification frameworks (MEDDICC, BANT, SPICED) and light ABM practices;
- English and/or Spanish for LATAM operations;
- Track record of measurable performance (e.g., increased reply rate, expansion of tier-A accounts, pipeline generation above target);
- Experience building outbound operations from scratch, including creating cadences, scripts and templates.
Benefits
- 🏥 Health and dental insurance: greater care and well-being to live with peace of mind;
- 🔐 Life insurance: because the future deserves protection too;
- 🍽️ Flexible benefits card (Meal/Food): choose where to use it and enjoy every meal your way;
- 🚌 Transportation voucher: guaranteed mobility for commuting with flexibility;
- 💰 Annual profit-sharing (PLR): we hit goals together, we celebrate together;
- 💪 Total Pass: a boost to help you practice physical activities;
- 🎉 Day off on your birthday: a gift from us to enjoy your day;
- 🎁 Raffles for tickets to various experiences: culture, entertainment and leisure;
- 📚 Corporate university: here, learning never stops! Learn, grow and take on new challenges.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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