Senior Product Marketing Manager at Veracode focusing on go - to - market strategies for application security. Collaborating across teams to drive growth in a high - growth market environment.
About the role
- Head of Product Marketing leading global product marketing strategy for next-gen fintech services. Drive commercial success and product positioning with market insights and customer collaboration.
Responsibilities
- Develop and own the global product marketing strategy, ensuring alignment with company goals and commercial targets.
- Lead, mentor, and grow the product marketing team — including Product Marketing Managers across multiple business lines.
- Grow and support product marketing at a regional level.
- Partner with Product, Marketing, and Sales leadership to define market segmentation, buyer personas, and strategic positioning for Sokin’s business banking platform.
- Act as the voice of the market within Sokin, bringing competitive intelligence, customer insights, and industry trends into the product roadmap and GTM decisions.
- Define Sokin’s product value architecture — ensuring consistent articulation of our differentiators across markets and channels.
- Build a clear messaging hierarchy for all product lines, ensuring global consistency and local market resonance.
- Oversee product launches end-to-end — from positioning and pricing to sales enablement and performance tracking.
- Drive product-led growth initiatives in collaboration with Growth Marketing and Customer Success.
- Align closely with Product, Commercial, and Partnerships teams to ensure customer feedback and market signals inform roadmap prioritisation.
- Set and track clear KPIs for product marketing success — including adoption, engagement, win rates, and campaign ROI.
Requirements
- 8+ years of experience in product marketing, with at least 3 years in a leadership or head-of-function role within fintech, SaaS, or B2B payments.
- Proven success developing and executing go-to-market strategies for complex financial products across multiple regions.
- Strong understanding of FX, global payments, or embedded finance ecosystems.
- A blend of strategic thinking and hands-on execution — capable of setting vision while managing the details that make launches successful.
- Skilled in storytelling — able to turn technical capabilities into compelling customer narratives.
- Data-driven mindset with experience using metrics and insights to guide decisions.
- Product Marketing Alliance or Pragmatic Marketing certification preferred.
- Exceptional communicator with a collaborative, growth-oriented mindset.
Benefits
- Flexible working arrangements
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Solutions Product Marketing Manager driving go - to - market strategies for AI adoption in Finance, Healthcare, Legal, and Consulting sectors. Collaborating with marketing and sales to ensure successful campaigns.
US - based Product Marketing Manager at Orbital Copilot, responsible for go - to - market execution and product positioning in the US market. Collaborating with global teams to tailor strategies for local buyers.
Senior Product Marketing Manager at TENEX.ai driving go - to - market strategy and execution for AI - driven cybersecurity solutions. Collaborating with product, sales, and marketing teams.
Sr. Director, Product Marketing at Early Warning Services creating revenue opportunities through marketing strategy and execution. Managing high - performance teams and partnering with product management for market success.
Product Marketing Designer translating fintech features into effective visual communications for sales. Joining a fast - paced fintech company focusing on B2B spend management in Latin America.
Lead Product Marketing at AT&T, focusing on market analysis and effective marketing plans. Collaborate with management to implement data - driven strategies for product positioning and sales growth.
Senior Talent Partner designing talent strategies and hiring processes for growth - stage B2B SaaS clients. Collaborating with cross - functional teams to build world - class talent in Berlin.
Senior Product Marketing Manager guiding commercial strategy for Countable Labs' PCR technology across biotech and pharma sectors. Owning positioning, content creation, and sales enablement in a fast - paced startup environment.
Product Marketing Manager at Trimble driving global adoption of the Trimble Connect platform. Leading go - to - market strategy and influencing product evolution in the AECO industry.