Senior Product Marketing Manager guiding commercial strategy for Countable Labs' PCR technology across biotech and pharma sectors. Owning positioning, content creation, and sales enablement in a fast-paced startup environment.
Responsibilities
Own the commercial narrative for the Countable PCR technology across multiple industries such as academic medical centers, biotech, and pharma
Develop and maintain segment-specific messaging frameworks for CGT (viral vector QC, gene editing, CAR-T/AAV manufacturing) and clinical oncology (MRD monitoring, liquid biopsy, ctDNA) audiences
Own competitive positioning against qPCR, ddPCR, and NGS-based approaches; build battlecards and objection-handling tools for the sales team
Define and evolve value propositions tied to key customer pain points
Create high-quality technical content: application notes, white papers, case studies, conference posters, presentations, and peer-reviewed publication support
Partner with KOLs and external collaborators to develop credible, scientifically grounded thought leadership
Drive conference strategy and execution for ASGCT, AACR, ESGT, and EHA—from abstract submission through booth messaging and post-event nurture campaigns
Collaborate on digital campaigns (email, LinkedIn, Google Ads, webinars) targeting CGT and oncology researchers, process development scientists, and QC managers
Give external-facing presentations including webinars, conference talks, and other customer-facing presentations
Collaborate with Product Management to build and maintain a sales enablement library: pitch decks, ROI calculators, application-specific one-pagers, demo scripts, and competitive battlecards
Support commercial training on product positioning, competitive landscape, and application storytelling
Partner with the European commercial lead to localize materials for EU regulatory and market contexts
Conduct ongoing VOC research with customers, KOLs, and prospects to sharpen positioning and surface new use cases with Product Management
Track competitive moves, regulatory developments, and clinical adoption patterns in CGT and oncology diagnostics
Contribute to product roadmap discussions by synthesizing market signals and customer insight
Requirements
5+ years of experience in life sciences product marketing, with demonstrated success in a technical or scientifically complex segment
Preference for direct experience in cell and gene therapy, viral vector manufacturing, or clinical oncology (MRD, liquid biopsy, ctDNA)—as a scientist, applications specialist, or marketer
Deep fluency in nucleic acid quantification technologies (qPCR, ddPCR, NGS); ability to engage credibly with process development scientists and QC managers
Proven ability to translate complex scientific concepts into audience-appropriate messaging across the full buyer journey
Experience independently creating technical content: application notes, white papers, conference materials, and digital assets
Comfort operating in a fast-moving startup environment with lean resources
Excellent written and oral communication; strong scientific storyteller with confidence presenting to technical and non-technical audiences
Comfortable owning external-facing presentations including webinars, conference talks, and customer-facing demos; able to represent the company credibly on stage and in live webinars or other recordings
Preference for PhD or MS in molecular biology, biochemistry, bioengineering, or a related field
Preferred hands-on laboratory experience with PCR-based workflows, gene therapy vector analytics, or CMC development for biologics
Background in KOL management or scientific advisory relationships
Comfort with marketing automation (HubSpot or equivalent) and CRM systems.
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