Onsite Senior Product Marketing Manager

Posted 23 hours ago

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About the role

  • Senior Product Marketing Manager guiding commercial strategy for Countable Labs' PCR technology across biotech and pharma sectors. Owning positioning, content creation, and sales enablement in a fast-paced startup environment.

Responsibilities

  • Own the commercial narrative for the Countable PCR technology across multiple industries such as academic medical centers, biotech, and pharma
  • Develop and maintain segment-specific messaging frameworks for CGT (viral vector QC, gene editing, CAR-T/AAV manufacturing) and clinical oncology (MRD monitoring, liquid biopsy, ctDNA) audiences
  • Own competitive positioning against qPCR, ddPCR, and NGS-based approaches; build battlecards and objection-handling tools for the sales team
  • Define and evolve value propositions tied to key customer pain points
  • Create high-quality technical content: application notes, white papers, case studies, conference posters, presentations, and peer-reviewed publication support
  • Partner with KOLs and external collaborators to develop credible, scientifically grounded thought leadership
  • Drive conference strategy and execution for ASGCT, AACR, ESGT, and EHA—from abstract submission through booth messaging and post-event nurture campaigns
  • Collaborate on digital campaigns (email, LinkedIn, Google Ads, webinars) targeting CGT and oncology researchers, process development scientists, and QC managers
  • Give external-facing presentations including webinars, conference talks, and other customer-facing presentations
  • Collaborate with Product Management to build and maintain a sales enablement library: pitch decks, ROI calculators, application-specific one-pagers, demo scripts, and competitive battlecards
  • Support commercial training on product positioning, competitive landscape, and application storytelling
  • Partner with the European commercial lead to localize materials for EU regulatory and market contexts
  • Conduct ongoing VOC research with customers, KOLs, and prospects to sharpen positioning and surface new use cases with Product Management
  • Track competitive moves, regulatory developments, and clinical adoption patterns in CGT and oncology diagnostics
  • Contribute to product roadmap discussions by synthesizing market signals and customer insight

Requirements

  • 5+ years of experience in life sciences product marketing, with demonstrated success in a technical or scientifically complex segment
  • Preference for direct experience in cell and gene therapy, viral vector manufacturing, or clinical oncology (MRD, liquid biopsy, ctDNA)—as a scientist, applications specialist, or marketer
  • Deep fluency in nucleic acid quantification technologies (qPCR, ddPCR, NGS); ability to engage credibly with process development scientists and QC managers
  • Proven ability to translate complex scientific concepts into audience-appropriate messaging across the full buyer journey
  • Experience independently creating technical content: application notes, white papers, conference materials, and digital assets
  • Comfort operating in a fast-moving startup environment with lean resources
  • Excellent written and oral communication; strong scientific storyteller with confidence presenting to technical and non-technical audiences
  • Comfortable owning external-facing presentations including webinars, conference talks, and customer-facing demos; able to represent the company credibly on stage and in live webinars or other recordings
  • Preference for PhD or MS in molecular biology, biochemistry, bioengineering, or a related field
  • Preferred hands-on laboratory experience with PCR-based workflows, gene therapy vector analytics, or CMC development for biologics
  • Background in KOL management or scientific advisory relationships
  • Comfort with marketing automation (HubSpot or equivalent) and CRM systems.

Job title

Senior Product Marketing Manager

Job type

Experience level

Senior

Salary

$150,000 - $175,000 per year

Degree requirement

Postgraduate Degree

Location requirements

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