Product Marketing Manager driving core messaging and product launches at an AI sales engagement company. Collaborate with teams to translate customer insights into impactful strategies and materials.
About the role
- Lead Product Marketing at AT&T, focusing on market analysis and effective marketing plans. Collaborate with management to implement data-driven strategies for product positioning and sales growth.
Responsibilities
- Conduct and Analyze Investigative Studies: Manage comprehensive studies to evaluate market share, effectiveness of current marketing and sales programs, and the feasibility of new products.
- Develop and Present Research Findings: Create detailed reports summarizing research outcomes and present these findings to marketing management and other stakeholders.
- Facilitate Effective Marketing Plans: Collaborate with marketing management to develop and refine marketing plans and programs based on research insights.
- Consult on Marketing Opportunities: Provide expert consultation at all levels of marketing to identify and capitalize on new marketing opportunities and assess departmental improvements.
Requirements
- Bachelor’s degree (BS/BA) desired
- 5+ years of related experience
- Certification is required in some areas
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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