Account Lead embedded in a client's team, focusing on the marketing of a new sports attraction. Overseeing strategy, performance, and campaign execution in a hybrid workplace.
About the role
- Head of Marketing leading a strong team and brand strategy at Patronus, a health tech startup. Overseeing B2C marketing, SEO, content strategy, and performance marketing initiatives.
Responsibilities
- Build and lead a high-performing marketing team, developing team members both personally and professionally through strong mentoring and coaching
- Develop and own the strategic direction of all marketing activities — including brand, performance, content, and growth marketing
- Act as the internal performance marketing expert at Patronus: drive innovation, test new channels, and train internal stakeholders
- Establish metric-driven reporting structures and ensure full funnel transparency — from lead generation to retention and LTV
- Develop and implement scalable, data-driven marketing processes aligned with our business strategy and customer journey
- Own the SEO and content marketing strategy and evolve it to strengthen organic visibility and inbound acquisition
- Execute effective campaigns across paid and organic channels, working closely with Product, BI, Sales, and Operations
- Promote deep understanding of customer needs and market trends — translating insights into actionable, impactful growth strategies
Requirements
- 5–10 years of B2C marketing experience, with proven leadership experience in a startup or scale-up environment
- Strong expertise in performance marketing, customer acquisition, and brand-building best practices
- Experience in SEO and content marketing, with demonstrable success growing organic reach and inbound traffic
- Background in lead generation or e-commerce, with a strong understanding of funnel optimization and conversion mechanisms
- Strong analytical thinking and experience with tools such as Google Analytics, GTM, Salesforce, Webflow, and Figma
- Hands-on mentality with a pragmatic, solution-oriented approach to scaling teams and processes
- Collaborative leadership style — able to lead, empower, and inspire teams
- Excellent communication skills and a visionary perspective on building an outstanding consumer brand
- Business-fluent German (C1) and English (C1)
Benefits
- Your impact: Contribute actively to the development of a meaningful product with social value.
- Enjoy entrepreneurial freedom and opportunities to scale — leave your mark and take ownership.
- Learning & development: We support your personal and professional growth with an annual L&D budget, a career framework, and regular feedback sessions and workshops.
- Choose your preferred work device (MacBook or Lenovo) to set up your ideal workspace.
- Mobility & flexibility: Work from our modern office equipped with everything you need, or choose to work from home up to two days per week — it's your decision.
- Additionally, you receive a job ticket for your commute.
- Bike leasing: Through Mein Dienstrad we offer the option to lease a bicycle at a discounted rate.
- Wellbeing: Stay fit with an Urban Sports Club membership and benefit from a family & friends discount for the Patronus watch to help protect your loved ones.
- Vacation: 26 days of annual leave in the first year, increasing by two days each year up to a maximum of 30 days.
- Office perks: Plenty of snacks, drinks, and a breakfast corner available in the office.
- Company culture: Our culture is characterized by appreciation, team spirit, and open feedback. We regularly organize events and team activities and grant an annual volunteering day so you can give back to society.
Job title
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