Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Head of Growth Marketing leading acquisition strategies for Adevinta's motor marketplace. Overseeing channels and creative optimization to enhance user experience and business impact.
Responsibilities
- Lead all acquisition channels: Paid Social (Meta, TikTok, Snap), SEM, Programmatic, YouTube, and App Campaigns
- Build and execute full-funnel strategies, from prospecting to retargeting
- Own budget planning, forecasting, and ROI accountability for paid media
- Drive creative testing roadmaps that align message, format, and funnel stage
- Push the boundaries of platform automation
- Connect SEM and SEO strategies to dominate high-intent search and organic visibility
- Apply an e-commerce and marketplace lens to performance, optimizing acquisition quality by segment.
Requirements
- 7+ years of experience in growth and performance marketing, specializing in paid digital acquisition
- Mastery of Paid Social, SEM, Programmatic, App Marketing, and full-funnel strategy
- Strong grasp of e-commerce or marketplace buyer journeys and platform mechanics
- Deep experience with creative testing, funnel optimization, and automation tools
- Strong analytical skills and proven success with incrementality, LTV/CAC modeling, and forecasting
- Obsession with staying current on AI, growth tools, trends, and innovations in marketing tech
- Excellent cross-functional collaboration and communication skills
- Fluent English, both written and spoken.
Benefits
- Participation in our Short-Term Incentive plan (annual bonus)
- Work From Anywhere: Enjoy up to 20 days a year of working from anywhere!
- A 24/7 Employee Assistance Program for you and your family, because we care.
- Collaborative environment with an opportunity to explore your potential and grow.
- Generous benefits designed to support your wellbeing and growth.
Job title
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