Director driving partnerships for Firefly Foundry at Adobe. Focused on GenAI adoption in creativity and media.
About the role
- Growth Marketing Manager managing paid acquisition campaigns for Speak, focusing on user growth across France. Collaborating with design and analytics teams to optimize campaign performance.
Responsibilities
- Campaign management: execute, monitor, and optimize campaigns to achieve LTV:CAC and subscription targets.
- Creative testing: collaborate with the design team to rapidly test and iterate ad creatives.
- Data analysis: monitor performance daily to identify optimization levers and learning opportunities.
- Cross-functional collaboration: work closely with central teams, design, analytics, and content to align strategies and maximize results.
- Strategic growth initiatives: test, discover, and manage new acquisition channels to drive user growth.
Requirements
- 6+ years of hands-on experience managing paid acquisition campaigns (Meta, Google)
- Strong background in optimizing performance-driven campaigns (LTV:CAC ratio)
- Proficiency in campaign-level data analysis and rapid A/B testing
- Highly creative with proven experience working with design teams to optimize ads and landing pages
- Ability to translate complex data into clear, actionable insights
- Experience with subscription-based apps or mobile gaming
- Experimental mindset and enthusiasm for testing new channels
- Knowledge of full-funnel marketing, including retention/CRM
- Native French speaker. Additional European languages (Italian, Spanish, Polish, etc.) are a plus.
Benefits
- Health insurance
- Professional development
- Flexible work arrangements
- Team events
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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